Vertoz, Author at Vertoz

The Need Is To Change & Grow – Impact

NewsroomSeptember 1, 2016970Views 0Likes 0Comments

The facet of online advertising is ever changing! Nowadays, before we start, we search everything online which contradicts the era and scenario in the 90s. This article covers the concept of a start-up which cropped up a while back and the new online opportunity to convert new generation’s ideas into reality. In this current era,…

Handy alternative to traditional ad buying: Programmatic Buying

BlogAugust 25, 20161KViews 0Likes 0Comments

As online advertising technology seeks development, new approaches are continuously being tested to create abilities around the buying of ad space. Lately, media buyers are moving towards the programmatic buying and attaching their online advertising tool strap to it. Many agencies are leveraging tech partners with access to ad exchanges, while others are choosing their…

How-Innovative-ad-formats-can-help-marketers-for-more-engagement

How Innovative ad formats can help marketers for better engagement?

BlogAugust 22, 20161KViews 0Likes 0Comments

An ad format is intended to promote advertiser's product or services using publisher’s website as a platform. Traditional ad format is a part of online advertising which embeds an advertisement into a web page and it is delivered by an ad server. However, the scenario is changing constantly in this ever growing world of programmatic.…

Do You Really Need to Care for Bot Traffic?

BlogAugust 9, 20161KViews 0Likes 0Comments

The first thing we need to understand is what a Bot or Spider is, right? Do you really need to care for bot traffic? Why? In this blog basically, we are going talk about the bot, identifying them and how they are affecting both the publishers and advertisers in this programmatic industry. Bots are basically automated…

Ad Blockers: Nightmare for Publishers

BlogJuly 27, 2016976Views 0Likes 0Comments

Online customers loathing online popping ads and ready deploy ad blockers at a vigorous rate. The situation of ad blocking is rapidly escalating and it is a large and tough challenge across the global publishing. How can marketers get rid of it? What is ad blocker, how it works? Ad blocker is a…

How Entrepreneurs Can Opt for Innovative Advertising and Monetization Solutions to Earn ROI

NewsroomJuly 20, 2016902Views 0Likes 0Comments

Our CEO, Ashish Shah is sharing thoughts on how entrepreneurs can choose innovative advertising and monetization solutions over traditional methods. With the recent technology evolution, the trend of traditional offline advertising has changed. Slowly all the businesses across the country are moving towards online advertising. Nowadays, brands are looking out for an international presence and traditional…

Ad-blockers causing extensive losses to online marketers: Ashish Shah

NewsroomJuly 19, 2016922Views 0Likes 0Comments

In an open interview with Adgully our CEO, Ashish Shah stated, “Ad-blockers causing extensive losses to online marketers”. India is evolving into a unique programmatic world. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Ashish Shah, Founder & CEO, Vertoz, writes about the challenges as well as the…

Beneficiary secrets about ‘programmatic’ buying

NewsroomJuly 19, 2016924Views 0Likes 0Comments

Soon, all brands will be assured in their ability to use programmatic buying to engage and move their audiences when it matters the most. Programmatic advertising has proven to be a great tool for the online advertising industry and has been consistently growing since its inception. Programmatic buying helps advertisers to set budgets and target impressions…

Programmatic Changing the Face of Online Advertising

NewsroomJuly 19, 2016989Views 0Likes 0Comments

In a candid interview with CXOtoday.com our CEO, Ashish Shah stated, "Programmatic advertising in India is still fresh. If you are new, observe the transforming key trends of this industry." Globally, programmatic advertising has been remarkable in the online advertising industry. Programmatic is a term still new in India with a very few ad tech companies…

Digital ad spends in India is rising year on year – Vertoz

NewsroomJuly 19, 20161KViews 0Likes 0Comments

Business standard interview with Vertoz’s CEO and Founder. This article talks about company's past and the upcoming strategic developments and expansions. Digital ad spends in India is rising year on year at a rapid rate, hence, creating more and more opportunities for the ad tech companies to flourish. With the growing economy along with the startup…

Ashish Shah, Founder and CEO, speaks to IIFL

NewsroomJuly 19, 20161KViews 0Likes 0Comments

In his first ever in-depth interview, Ashish Shah, CEO of Vertoz speaks exclusively to Yash Ved of IIFL on maintaining the brand’s momentum in this programmatic era. This interview is solely concentrating about who we are and what we do. Vertoz has evolved from being a mere ad network to a programmatic company. Vertoz’s strategic vision…

The Term ‘Programmatic’ in Online Advertising

NewsroomJuly 19, 2016920Views 0Likes 0Comments

Our CEO, Ashish Shah imparts knowledge about programmatic and how it works which will definitely help us solve misconceptions related to the programmatic world. With over 462 million people using the internet today, India has become a massive market for advertisers to target its desired audience. The online advertising ecosystem is a networked community of hundreds…

Author page: Vertoz

Vertoz

The Need Is To Change & Grow – Impact

Handy alternative to traditional ad buying: Programmatic Buying

How Innovative ad formats can help marketers for better engagement?

Do You Really Need to Care for Bot Traffic?

Ad Blockers: Nightmare for Publishers

How Entrepreneurs Can Opt for Innovative Advertising and Monetization Solutions to Earn ROI

Ad-blockers causing extensive losses to online marketers: Ashish Shah

Beneficiary secrets about ‘programmatic’ buying

Programmatic Changing the Face of Online Advertising

Digital ad spends in India is rising year on year – Vertoz

Ashish Shah, Founder and CEO, speaks to IIFL

The Term ‘Programmatic’ in Online Advertising

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