Vertoz, Author at Vertoz

Vertoz

333 articles published

Predictive Marketing: How AI Can Anticipate Customer Needs

BlogDecember 5, 202449Views 0Likes 0Comments

Let’s say you are browsing your favorite shopping app and receiving a notification for a discount on the exact pair of sneakers you've been eyeing. No coincidence, right? This is the power of predictive marketing at work—an AI-driven approach that anticipates customer needs and delivers solutions at the perfect time. Predictive marketing has become a…

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Monetization 2.0: Creative Ways to Maximize Ad Revenue in 2024

BlogNovember 27, 2024363Views 0Likes 0Comments

If you’re scrolling through your favorite food blog, drooling over a recipe for double-chocolate brownies without realizing it, you click on a subtle link to a premium cocoa brand, perfectly embedded in the post. That’s the magic of modern monetization—ads that don’t feel like ads. In today’s digital landscape, traditional revenue streams like banner ads…

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How Phygital Advertising is Shaping the Next Generation of Marketing?

BlogNovember 14, 2024346Views 0Likes 0Comments

In an era where the digital and physical realms constantly overlap, brands are finding innovative ways to connect with their audiences. A perfect example of this is Nike's approach with their flagship stores and the Nike app. Imagine walking into a store where the app seamlessly enhances your shopping experience, guiding you to products, offering…

Vertoz Achieves Record H1 FY25 Results with 73% Revenue Growth and Strong EBITDA Performance

NewsroomNovember 14, 2024430Views 1Like 0Comments

Vertoz Limited (NSE: VERTOZ), an AI-powered MadTech and CloudTech platform, is pleased to announce its unaudited financial performance for the second quarter and half year ended September 30th, 2024. Key Consolidated Financials: Particulars (Rs. Cr.) Q2 FY25 Q2 FY24 YoY% H1 FY25 H1 FY24 YoY% Revenue 63.65 37.66 69.0% 123.82 71.57 73.0% EBITDA 6.83 6.60 3.5% 15.77 10.53 49.8% EBITDA Margin (%) 10.73% 17.54% 12.73% 14.71% PAT 6.57 5.13 28.0% 12.31 8.67 41.9% PAT Margin (%) 10.32% 13.63% 9.94% 12.12% Q2 FY2025 Highlights (y-o-y): Revenue for the quarter was Rs. 63.65 crore in Q2…

From Impressions to Conversions: The Role of User Intent in Paid Search Campaigns

BlogOctober 30, 2024349Views 0Likes 0Comments

When Apple first launched the iPhone, it didn’t just market it as a phone. They understood their audience’s intent, which was to own a product that was more than just a phone, something that could connect, entertain, and revolutionize daily tasks. Apple didn't focus solely on impressions; they crafted their ads around user intent, knowing…

From Vision To Victory: An Entrepreneur’s Guide To Digital Innovation & Transformation

NewsroomOctober 18, 20242KViews 3Likes 0Comments

In our rapidly changing digital world, businesses and individuals face a web of complexities shaped by continuous technological progress. The widespread use of the internet and mobile devices has transformed our communication, work, shopping, and entertainment habits. As a founder and MD, I have personally experienced and seen the fast-paced evolution of the digital landscape.…

Targeting Niches: Why Hyper-Personalization Is the Future of Digital Advertising

BlogOctober 18, 2024288Views 0Likes 0Comments

Let’s say you’re shopping online for a pair of running shoes. Later that day, as you browse social media, you notice ads showcasing the exact shoes you were looking at, alongside a few more suggestions that perfectly match your taste and budget. It feels like the brand knows exactly what you want. That’s no coincidence;…

AI-Powered MadTech & CloudTech, Vertoz Strengthens its Media Representation Business with Strategic Hires – Shashank Verma & Sudha Wadhwa

NewsroomOctober 17, 20242KViews 1Like 0Comments

Vertoz Limited (NSE: VERTOZ), an AI-powered Madtech and CloudTech Platform announces the appointment of two key industry leaders as part of its strategy to strengthen its leadership team and enhance media representation business growth. Both executives will be based out of Vertoz’s Delhi NCR offices. In a highly competitive industry, Vertoz's commitment to nurturing young talent…

The Future of Advertising: Top Advertising Trends to Watch in 2025

BlogSeptember 30, 2024533Views 0Likes 0Comments

As we head into 2025, the world of advertising is evolving at lightning speed. With new tech on the rise and consumer behavior constantly changing, staying ahead of the game is more important than ever for brands looking to connect with their audiences. So, what’s next? What shifts will shape the way businesses engage with…

The convergence of digital and physical advertising in a privacy-first world

NewsroomSeptember 19, 20241KViews 3Likes 0Comments

In the ever-evolving landscape of advertising, the lines between digital and physical mediums are blurring, heralding a new era of integrated strategies. As the founder and CEO of Vertoz, a pioneer in MadTech and CloudTech platforms, I have witnessed firsthand the transformative power of this convergence. Yet, as we embrace these advancements, we must also…

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Creating Impactful Ad Campaigns: Why Personalization is Key to Success

BlogSeptember 10, 2024201Views 0Likes 0Comments

Have you ever noticed how some ads seem to speak directly to you, while others just don’t resonate? Imagine if you’re browsing for vacation ideas, and suddenly, ads pop up showing deals for destinations you’ve always wanted to visit. It almost feels like those brands know you, right? That’s the power of personalization in advertising.…

How Multicultural Advertising Can Transform Your Brand’s Reach and Engagement

BlogAugust 30, 2024242Views 0Likes 0Comments

In today's globalized society, brands have eliminated geographical boundaries. A wider range of viewers from different cultural origins can now access the internet and digital platforms, bringing with them their own opinions, customs, and beliefs. Through multicultural advertising, brands must connect with these varied consumers in order to succeed in this fast-paced market. Let's explore…

Author page: Vertoz

Vertoz

Predictive Marketing: How AI Can Anticipate Customer Needs

Monetization 2.0: Creative Ways to Maximize Ad Revenue in 2024

How Phygital Advertising is Shaping the Next Generation of Marketing?

Vertoz Achieves Record H1 FY25 Results with 73% Revenue Growth and Strong EBITDA Performance

From Impressions to Conversions: The Role of User Intent in Paid Search Campaigns

From Vision To Victory: An Entrepreneur’s Guide To Digital Innovation & Transformation

Targeting Niches: Why Hyper-Personalization Is the Future of Digital Advertising

AI-Powered MadTech & CloudTech, Vertoz Strengthens its Media Representation Business with Strategic Hires – Shashank Verma & Sudha Wadhwa

The Future of Advertising: Top Advertising Trends to Watch in 2025

The convergence of digital and physical advertising in a privacy-first world

Creating Impactful Ad Campaigns: Why Personalization is Key to Success

How Multicultural Advertising Can Transform Your Brand’s Reach and Engagement

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