Vertoz, Author at Vertoz

Vertoz

335 articles published

Creating Impactful Ad Campaigns: Why Personalization is Key to Success

BlogSeptember 10, 2024235Views 0Likes 0Comments

Have you ever noticed how some ads seem to speak directly to you, while others just don’t resonate? Imagine if you’re browsing for vacation ideas, and suddenly, ads pop up showing deals for destinations you’ve always wanted to visit. It almost feels like those brands know you, right? That’s the power of personalization in advertising.…

How Multicultural Advertising Can Transform Your Brand’s Reach and Engagement

BlogAugust 30, 2024272Views 0Likes 0Comments

In today's globalized society, brands have eliminated geographical boundaries. A wider range of viewers from different cultural origins can now access the internet and digital platforms, bringing with them their own opinions, customs, and beliefs. Through multicultural advertising, brands must connect with these varied consumers in order to succeed in this fast-paced market. Let's explore…

Vertoz Delivers Strong Start to Q1 FY25: Revenue and EBITDA at All- Time Highs, PAT sees 61.94% Growth

NewsroomAugust 9, 20242KViews 0Likes 0Comments

Vertoz Limited (NSE: VERTOZ), an AI-powered MadTech and CloudTech platform, has had an exceptional start to FY25. The company has set new records for revenue and EBITDA, while its Profit After Tax (PAT) has grown significantly. These results reflect Vertoz's commitment to innovation and strategic growth, demonstrating the company's strength in the digital advertising and…

Vertoz_-The-Rise-of-Connected-TV-Advertising

The Rise of Connected TV Advertising: What It Means For Advertisers

BlogAugust 5, 2024396Views 0Likes 0Comments

TV viewing habits have changed a lot. People no longer find themselves bound by cable or satellite predefined timetables. These days, Connected TV (CTV) rules everything. This refers to smart TVs and other internet-connected gadgets that are connected to streaming services. This shift affects how people see content and how advertisers interact with it. In…

Vertoz Leads Groundbreaking Influencer Campaign for Himalaya’s Turmeric Face Care Range

NewsroomJuly 4, 20242KViews 0Likes 0Comments

Vertoz's Stellar Influencer Campaign Propels Himalaya to 134 Million Audience Vertoz (NSE: VERTOZ) , a leading AI-powered MadTech & CloudTech platform is proud to announce the successful completion of a two-month influencer campaign for Himalaya’s turmeric face care range, which includes Face wash, serum, scrub, Mask and Packs focusing on…

Pioneering Innovation: The Inspiring Journey of Hiren Shah and Ashish Shah, Founders of Vertoz

NewsroomJuly 3, 20241KViews 2Likes 0Comments

In the fast-paced digital landscape where innovation drives success, the journey of brothers Hiren and Ashish stands out as a beacon of entrepreneurial brilliance. Their path from founding Vertoz to establishing it as a trailblazer in the industry is a testament to their vision, determination, and relentless pursuit of excellence. The Dot-Com journey began with a…

Strategies for Effective Audience Targeting: Leveraging Programmatic AdTech Platforms

BlogJune 24, 2024413Views 0Likes 0Comments

In the dynamic world of digital marketing, capturing the attention of your target audience requires a strategic approach. Audience targeting has evolved into an exciting realm, thanks to the power of programmatic advertising technology (AdTech). By harnessing the potential of programmatic AdTech platforms, businesses can revolutionize their marketing campaigns and connect with their desired audience…

Reaching customers on the go: The Power of Mobile Advertising

BlogJune 24, 2024325Views 0Likes 0Comments

Gone are the times when mobile was a luxury, and only a handful of people had it. Mobiles have now become a necessity, and it is not restricted to just adults. With smartphones becoming an integral part of daily life, mobile advertising has emerged as a powerful tool for brands to connect with their audience…

Vertoz’s IncrementX forged a strategic partnership with Loop Media to Enhance its CTV & DOOH Programmatic Monetization

NewsroomJune 13, 20241KViews 0Likes 0Comments

New York, India – Vertoz’s IncrementX, a technology-led media representation platform has proudly announced its strategic alliance with Loop Media, a distinguished multichannel streaming CTV & DOOH platform for businesses. This collaboration heralds a new era in CTV & DOOH ad inventory programmatic monetization, promising enriched value and viewer experience while maximizing ROI. By joining IncrementX,…

Vertoz_How-Streamlined-Cross-Channel-Advertising

How Streamlined Cross-Channel Advertising Enhances Campaign Efficiency

BlogJune 12, 2024421Views 0Likes 0Comments

In today's fragmented media landscape, where audiences scatter across various platforms — from social media to streaming services and beyond — marketers face the challenge of capturing attention efficiently. Streamlined cross-channel advertising is not just a buzzword; it's a strategic approach that enhances campaign efficiency by delivering consistent messages across multiple platforms. This method not…

What fits your campaign better : OOH or DOOH?

DOOH advertisingJune 7, 2024358Views 0Likes 0Comments

You might assume that DOOH, or digital out-of-home advertising is just an extension of OOH, or out-of-home advertising. It’s not incorrect, because it advertises outdoors, but like every channel, these 2 mediums also have their specialities and key features that set them apart from the overcrowded digital market. It is important for you, as an…

From Traditional to Digital : The Evolution of Out-of-Home Advertising

DOOH advertisingJune 7, 2024517Views 0Likes 0Comments

What is the first thing that comes to your mind, when we say out-of-home advertising? If you literally just go by the name, then it obviously means outdoor advertising, that includes billboards and posters you would very often than not see on a busy street. The concept of out-of-home advertising is not new, in fact…

Author page: Vertoz

Vertoz

Creating Impactful Ad Campaigns: Why Personalization is Key to Success

How Multicultural Advertising Can Transform Your Brand’s Reach and Engagement

Vertoz Delivers Strong Start to Q1 FY25: Revenue and EBITDA at All- Time Highs, PAT sees 61.94% Growth

The Rise of Connected TV Advertising: What It Means For Advertisers

Vertoz Leads Groundbreaking Influencer Campaign for Himalaya’s Turmeric Face Care Range

Pioneering Innovation: The Inspiring Journey of Hiren Shah and Ashish Shah, Founders of Vertoz

Strategies for Effective Audience Targeting: Leveraging Programmatic AdTech Platforms

Reaching customers on the go: The Power of Mobile Advertising

Vertoz’s IncrementX forged a strategic partnership with Loop Media to Enhance its CTV & DOOH Programmatic Monetization

How Streamlined Cross-Channel Advertising Enhances Campaign Efficiency

What fits your campaign better : OOH or DOOH?

From Traditional to Digital : The Evolution of Out-of-Home Advertising

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