Vertoz, Author at Vertoz

Programmatic advertising helps in reducing risks and improve the ROI of the advertiser

NewsroomMarch 31, 2017958Views 0Likes 0Comments

What do you understand by the term ‘Programmatic’? Programmatic advertising comprises of automated buying, placement, and optimization of digital advertising as per certain business rules, where both supply and demand partners are in fact non-human. In this article, Ashish Shah is explaining that how advertisers can reduce the risks and achieve that desired ROI just…

Ad:tech 2017: Phenomenal marketing and media technology event!

BlogFebruary 22, 2017985Views 0Likes 0Comments

Gurgaon, New Delhi is all set to host India’s best marketing and media technology event, ad:tech on 9th and 10th March 2017, at the Leela Ambience Gurgaon. At ad:tech where marketing comes alive! The programmatic industry will get a taste of what’s to come for the future of ad:tech, as the event rejoices its 7th…

Politicians Are Using The Power Of Programmatic For Elections 2017

NewsroomFebruary 20, 2017938Views 0Likes 0Comments

Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve their chance of success. Programmatic is helping all these political parties in delivering their agendas, helping…

mobile-marketing-already-reaping-positive-outcomes

Mobile Marketing is Already Reaping a Positive Outcome

BlogFebruary 17, 20171KViews 0Likes 0Comments

Over the past couple of years, mobile marketing has appeared as the game-changer for businesses and customers around the world. Mobile marketing is emerging and it will evolve as the dominant form of marketing in the very near future. In fact, e-Marketer expects mobile advertising spend to overtake total television ad spend as soon as…

Budget 2017: This Is What India Inc Expects From The Finance Minister

NewsroomJanuary 31, 2017922Views 0Likes 0Comments

In this interview, Ashish Shah, CEO and Founder, Vertoz Media disused about that there is an anticipation that there will be some encouraging announcements to further popularize the digital initiatives of the government. Being an AdTech firm Vertoz is very optimistic on the government’s vision towards Digital India initiative. Already there is a popular flagship…

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It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

BlogJanuary 31, 20171KViews 0Likes 0Comments

A series of digital innovations have made it conceivable for advertisers to reach global audiences with unparalleled speed and accuracy. Gradually, it has become clear that the entire media ecosystem has elapsed a vital piece of the riddle: the real, live human beings who look at the ads we serve them. After years of ad…

Indian Marketers Not Investing Enough to Make Programmatic Work

NewsroomJanuary 30, 2017967Views 0Likes 0Comments

Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. Vertoz’s founder and CEO Ashish Shah says, all the marketers are need to realize that programmatic is more than a trading platform. Programmatic in India is…

programmatic-advertising-transformations-of-2016

Programmatic Advertising and The Rapid Transformations of 2016

BlogJanuary 24, 20171KViews 0Likes 0Comments

The programmatic industry is evolving fast, so how exactly can brands keep up the pace with new platforms for programmatic display, budding technology to purchase and place adverts, and the changing roles of agencies? In this blog, we will reveal the most inscrutable topics in programmatic and explore the upcoming programmatic trends, the technology routing…

Ashish Shah exclusively speaks with Vikram Oza from Bloomberg Tv

NewsroomJanuary 6, 20171KViews 0Likes 0Comments

During Bloomberg's Rising Stars interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz. Vertoz is a programmatic platform where it works with the pool of advertisers and publishers, all under one roof. Vertoz creates a nexus and…

Trending now in programmatic advertising – Ashish Shah

NewsroomDecember 8, 20161KViews 0Likes 0Comments

The programmatic world is evolving every day. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Header bidding is currently trending in the programmatic advertising industry. Ashish Shah, Founder & CEO, Vertoz, talks about the new trends as well as the various positives of programmatic advertising for different…

elevate-advertising-strategy-meet-customers-need

Elevate Your Digital Advertising Strategy to Meet Customers’ Need

BlogDecember 5, 20166KViews 0Likes 0Comments

Digital advertising is a multifaceted process; the idea is to build a creative concept that connects with the potential buyers. Advertising should be creative while staying grounded in the real world. As it is a paid medium, so it must deliver measurable results. Reaching out and getting your advertising noticed by the right audience can…

Ashish Shah speaks about his startup journey at Loksatta’s event

NewsroomDecember 3, 20161KViews 0Likes 0Comments

During Loksatta’s panel interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz. Ashish has come a long way; since his childhood he had always dreamed of being a successful entrepreneur. At a very young age, he and…

Author page: Vertoz

Vertoz

Programmatic advertising helps in reducing risks and improve the ROI of the advertiser

Ad:tech 2017: Phenomenal marketing and media technology event!

Politicians Are Using The Power Of Programmatic For Elections 2017

Mobile Marketing is Already Reaping a Positive Outcome

Budget 2017: This Is What India Inc Expects From The Finance Minister

It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

Indian Marketers Not Investing Enough to Make Programmatic Work

Programmatic Advertising and The Rapid Transformations of 2016

Ashish Shah exclusively speaks with Vikram Oza from Bloomberg Tv

Trending now in programmatic advertising – Ashish Shah

Elevate Your Digital Advertising Strategy to Meet Customers’ Need

Ashish Shah speaks about his startup journey at Loksatta’s event

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