A new impending hitch in the world of programmatic advertising: traffic duplication. The practice of traffic duplication is neither prohibited nor banned! For advertisers to feel relaxed along with a hike in their ad spend on mobile, there is an urgent need towards greater transparency in this sector. It is very necessary to avert this…
This March, Vertoz- IngeniousPlex is excited to announce its participation at ad: tech New Delhi 2016! The reason behind Vertoz exhibiting at ad:tech is because the event is considered as an epitome of Digital Marketing and Advertising! This March 2016, ad:tech stops in New Delhi and we will be exhibiting at booth number 6 and…
The word ‘change’ is a universal truth and you cannot deny it! A good change is always perfect! The perception regarding ‘rebranding’ by itself is transformative. So by adopting this evolutionary concept of rebranding, we as a team are proud to announce our brand new tagline, Vertoz- Ingenious Plex!
“The update to our tagline reflects the…
If you picture out or imagine a computer programmer as a young man, there is a strong reason behind it, i.e. it is true. Lately, many tech tycoons publicized about how few of their women programmers worked in programming and technical jobs. However, it wasn't always like this, decades ago, it was women who established…
The capability to reach the right kind of audience with the best communication possible at the right time may sound impossible, but it epitomizes the true potential of programmatic. Contrasting the traditional forms of advertising, programmatic advertising is conveyed on an individual level. The programmatic advertising enables marketers to discover and target correct users based…
The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another machine. This generates a substantial amount of opportunity to create effectiveness in the newly formed market and continues to drive advertising money into…
The mobile media advertising is an unobtrusive two-way communication which got a viral response from the media industry, cellphone makers, advertisers, and operators. Ultimately, mobile media advertising became a new media portal, popularly known as the 7th mass media network by several media and mobile experts. However, this two-way media is a new territory found…
Digital advertising and marketing evolves at a higher rate compared to any other industry. Over the past few years, we have seen radical changes in everything from website design to online advertising. Marketing and advertising experts say the year 2016, will be defined by the increased use of ad blockers, additional third-party data sharing, new…
The new dawn of digital marketing and the rise of social media use have changed the landscape of the ad network industry. Unforgettable and consistent branding, creative content creation and knowing and being considerate about your target audience are still on the priority marketing strategies practiced by many companies. The social media marketing tactics, content…
It’s time to reconsider how the events are explained, understood and approached in conversation. The glamorizing of the event planner, an importance of the strategic thinking and event professionals are some integral part of an organization. This blog will combine conferences, meetings and the events attended by us in the year 2015. We gathered some…
In this era of advanced digital marketing making money out of your website is not a myth anymore. In most of the cases, creating a website is not just a mere hobby. A lot of websites on the internet are made for one simple purpose – to generate income. Monetization is the procedure of changing…
There is continuous innovation in advertising technology so traditional strategies like direct response marketing are becoming outdated. The online advertising world is an ever-changing industry and hence, it is a bit complex. But it gains points because it is exhilarating and occupied with good potential. It is a vivid fact that the early-adopters of new…