Vertoz, Author at Vertoz

What Ad:tech New Delhi 2018 has to offer in its 7th edition

BlogMarch 5, 2018976Views 0Likes 0Comments

Ad: Tech New Delhi 2018 draws thousands of industry professionals each year and it is considered as the #1 Digital Marketing & Advertising Conference & Exhibition in India. With its 7th edition, it is back with a bang! Ad:tech New Delhi 2018 is all set to welcome you between 8th-9th March 2018. Ad:tech 2018 is a…

Dynamic Creative Optimization: Creating Relevant Ad Experiences

BlogFebruary 27, 20181KViews 0Likes 0Comments

An increasing number of brands are losing their customers' trust by serving irrelevant ads to their potential customers. To regain the trust and drive more engagement, marketers work hard to make ads that are more personalized for the user. On the flip side, there are numerous marketers who are still using static ads for display…

Union Budget 2018 – A Growth Driver For The Advertising Sector

NewsroomFebruary 16, 2018885Views 0Likes 0Comments

Government’s fifth Union Budget which was presented on February 01, 2018, had in store a slew of good news for the Digital Advertising sector. Vertoz’s CEO & Founder, Ashish Shah, listed some key takeaways for the advertising sector, in a brief article for Dataquest. Ashish says that the digital scenario in India has received a great boost.…

Google Chrome rolls out an update to block disruptive ads

BlogFebruary 15, 20181KViews 0Likes 0Comments

Today, there are many types of ads that disrupt the consumers’ online experience as they browse through the content. Online ads interrupt the content and slow down the browsing experience causing frustration to consumers. Hence, improving the user experience and reducing the intrusiveness of digital ads has become one of the most pivotal objective of…

Fix the woes of intrusive ads and banner blindness

NewsroomFebruary 13, 2018977Views 0Likes 0Comments

An average internet user is drowned in the deluge of 200 to 500 digital ads everyday. Hardly a few ads are able to make an impact and fulfil their objective. Ashish Shah has addressed this grave problem in his article titled “Are intrusive ads eating advertisers’ money?” published in the Deccan Chronicle. According to him,…

ads-txt-spam-cleaner-drive-initiated-iab

Ads.txt – A spam cleaner drive initiated by the IAB

BlogFebruary 6, 201819KViews 0Likes 0Comments

Throughout the history of time, humans have used the method of deception as a tool to get what they want and sadly, the same applies even today! The advertising industry has flourished over the years, but this billion-dollar industry has also attracted a million scammers, who have used methods of deception and want to be a…

Influencer & Performance marketing drive Vertoz’s growth

NewsroomJanuary 31, 20181KViews 0Likes 0Comments

Vertoz’s Founder & CEO, Ashish Shah, summarises the advertising trends of 2017 and enlightens us on trends to watch out for in 2018. In a candid talk with Adgully, he talks about the shift from B2B to B2C in the programmatic advertising model and factors driving growth. A few excerpts from the interview... The shift in…

Cybersecurity in Digital Advertising: Shield against ad-frauds

NewsroomJanuary 29, 20181KViews 0Likes 0Comments

In today’s world of modern technologies like IoT (Internet of Things), Big Data and Cloud computing, the way we live our lives is largely defined by these technologies. Businesses all over the globe are adapting to this digital transformation by going digital. However, today the world is experiencing a spate of digital frauds. Hence, it…

Beginners guide to programmatic advertising

BlogJanuary 24, 20181KViews 0Likes 0Comments

Programmatic ad buying is changing the face of digital advertising, globally. Programmatic ad spends grew from $5bn in 2012 to $39bn in 2016, at an average rate of 71% a year, according to Zenith’s programmatic marketing forecast. Despite this, there’s still a large group of marketers who are unaware of what programmatic ads are and how…

Domain Spoofing: A threat to programmatic advertising landscape

BlogJanuary 17, 20181KViews 0Likes 0Comments

Domain spoofing has been one of the major problems that Ad industry has faced, this has been prevailing for many years now. The conversations surrounding the topic re-surfaced in late 2016 and again in late 2017 after two separate reports exposed how the ad industry was possibly losing millions each day to Bot views. These…

Advertising Trends That Dominated The Industry in 2017

NewsroomJanuary 11, 2018914Views 0Likes 0Comments

Speaking of advertising trends, online advertising has made its presence felt. From 8% of total advertising revenue in 2013, it will double up to 16% in 2018. Driven by the RBI’s pro-business policies and positive market sentiments, the share of advertising in India’s GDP is estimated to reach 0.45 percent by 2018. As 2018 awaits…

Guide to Ad Fraud Prevention for Advertisers

BlogJanuary 10, 20181KViews 0Likes 0Comments

The sophistication of fraudulent activities and the inability of the entire media supply chain to eradicate such activities, are posing grave dangers to digital advertisers and brands. With the advancement of digital media, criminals are now targeting big money. According to a report released by The&partnership, it was a shocker that up to 25% of all…

Author page: Vertoz

Vertoz

What Ad:tech New Delhi 2018 has to offer in its 7th edition

Dynamic Creative Optimization: Creating Relevant Ad Experiences

Union Budget 2018 – A Growth Driver For The Advertising Sector

Google Chrome rolls out an update to block disruptive ads

Fix the woes of intrusive ads and banner blindness

Ads.txt – A spam cleaner drive initiated by the IAB

Influencer & Performance marketing drive Vertoz’s growth

Cybersecurity in Digital Advertising: Shield against ad-frauds

Beginners guide to programmatic advertising

Domain Spoofing: A threat to programmatic advertising landscape

Advertising Trends That Dominated The Industry in 2017

Guide to Ad Fraud Prevention for Advertisers

Who We Are

What We Offer

Quick Links

Social Media Links

MEMBER OF

+1 840 841 25 69