Vertoz, Author at Vertoz

Backbeat What Makes A Successful Entrepreneur

NewsroomAugust 31, 20181KViews 0Likes 0Comments

Guided by the influential words of Chinese Philosopher, Confucious, Hiren Shah (Founder & CEO, Vertoz) had dreamed of entrepreneurship since his teen age years. While in the early days the inspiration directed him on his path of setting up his own empire. His natural penchant for technology is what made him choose the ad tech…

Vertoz Appoints Kishore M. Naidu as Chief Revenue Officer

NewsroomAugust 30, 20181KViews 0Likes 0Comments

It is our pleasure to announce the appointment of Kishore M. Naidu. as Chief Revenue Officer (CRO). Based from Vertoz's Mumbai headquaters, he will be responsible for spearheading the company’s strategy and business growth. Apart from the revenue growth of the business, he will also be responsible for identifying new revenue streamlines, aligning technology &…

Programmatic Advertising – The India Chapter

NewsroomAugust 24, 20181KViews 0Likes 0Comments

Programmatic advertising - a transformative technology that is all set to revolutionize the Indian digital advertising scenario, is gradually making its presence felt in India. The India chapter has begun only a few years back, and has shown a remarkable promise for the advertisers and publishers alike. Vertoz’s Founder & CEO, Ashish Shah, recently shared his…

Programmatic to the rescue, when e-commerce industry experiences ripples

NewsroomAugust 23, 2018930Views 0Likes 0Comments

There was a time when Google was the undisputed champion of online searches. Be it the economic data on a country or product searches for your next shopping spree, Google had a monopoly over ALL internet searches. However, in a recent survey by Survata, a research firm, 55% of the people said that Amazon -…

Why Video Advertising Has A Promising Future?

BlogAugust 21, 20181KViews 0Likes 0Comments

Humans were introduced to video entertainment many decades ago. Since then, human entertainment has been gradually powered by motion pictures, going hand-in-hand with years of technological progress. Thanks to the tenacity of vision-memory, the contribution of videos in our daily lives has only gone up and so have video ads. It’s human nature to find…

Native Advertising: The Panacea for Your Advertising Woes

NewsroomJuly 23, 20181KViews 0Likes 0Comments

The digital transformation has changed the way we live in this digital age. The way we watch TV, the way we play games, the way we order food. Businesses are no bar to this. The offerings, the strategies, the marketing campaigns, the way advertising is done - everything is undergoing a reform. This has effected…

Successful Targeting Strategies Make Successful Ad Campaigns

BlogMay 30, 20181KViews 0Likes 0Comments

Imagine yourself designing an ad campaign for a health drink. You need to reach out to your target audience who are more likely to buy your product. What will you do? Post your ad in an health magazine? But those are so obsolete! Who reads them now-a-days? So, maybe a poster outside a gym? But…

How AI & Machine Learning are enriching Programmatic Advertising

NewsroomMay 25, 20181KViews 0Likes 0Comments

AI and machine learning have made their presence felt through the wide range of applications in various industries. Programmatic Advertising is one such industry which has been hugely impacted by AI and Machine Learning. Ashish Shah (Founder & CEO, Vertoz) recently spoke with AdAge India on “How AI and Machine Learning are enriching Programmatic Advertising”. AI…

Impact of GDPR on the Indian Tech Sector

NewsroomMay 15, 20181KViews 0Likes 0Comments

With less than a fortnight to go, GDPR now lurks just around the corner. Its reverberation will be felt throughout the world, including India. AdAge India recently spoke with Ashish Shah (Founder & CEO, Vertoz) on how it might affect the Indian Tech sector. Here are a few excerpts. Any company under the sun, who collects,…

Why Ads Are Necessary In The Age Of Ad Blockers

NewsroomMay 14, 20181KViews 0Likes 0Comments

We all know the havoc that ad blockers have been wrecking on the digital advertising industry. This debate was recently resurrected by the revolutionary Google Chrome update, which had included an inbuilt ad blocker within the Chrome browser, blocking out intrusive ad formats like pop-ups and pop-under ads. Keeping in mind this current scenario, Techstory, in…

GDPR: The End of Programmatic or A New Beginning?

NewsroomMay 11, 20187KViews 0Likes 0Comments

The specter of GDPR looms large as the clock ticks on. 25th May 2018 is fast approaching. The fate of many businesses depend on it. How did we reach this point? What should be the road map from here? Is there any hope left? Ashish Shah (Founder & CEO, Vertoz) answers these questions and the…

How ad-tech industry is overtaking traditional media

NewsroomMay 10, 20181KViews 0Likes 0Comments

Did you know that programmatic advertising now accounts for more than 80% of the digital advertising spends in the U.S.? A recent survey by eMarketer says so. Note that programmatic is only a part of the larger ad-tech ecosystem. Ad-tech consists of a wide range of other high-tech solutions such as back-end servers, AI and machine…

Author page: Vertoz

Vertoz

Backbeat What Makes A Successful Entrepreneur

Vertoz Appoints Kishore M. Naidu as Chief Revenue Officer

Programmatic Advertising – The India Chapter

Programmatic to the rescue, when e-commerce industry experiences ripples

Why Video Advertising Has A Promising Future?

Native Advertising: The Panacea for Your Advertising Woes

Successful Targeting Strategies Make Successful Ad Campaigns

How AI & Machine Learning are enriching Programmatic Advertising

Impact of GDPR on the Indian Tech Sector

Why Ads Are Necessary In The Age Of Ad Blockers

GDPR: The End of Programmatic or A New Beginning?

How ad-tech industry is overtaking traditional media

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