Vertoz, Author at Vertoz

How New Age Technologies Are Changing the Ad-Tech Industry

NewsroomMay 2, 20181KViews 0Likes 0Comments

We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way businesses reach out to their consumers. Post the invention of these technologies, advertising has taken a new form, providing cutting-edge ad solutions. Ashish Shah (Founder &…

Programmatic Advertising takes a lion’s share in US digital display advertising

BlogApril 26, 20181KViews 0Likes 0Comments

Programmatic advertising has taken the digital display ads industry in the US by storm and how! As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital display ads, they think of programmatic advertising. It’s almost synonymous!…

All You Need To Know About GDPR

BlogApril 3, 2018969Views 0Likes 0Comments

It is said that data is the new oil. Naturally, a resource as valuable as this has to be well protected. The EU General Data Protection Regulation (GDPR) brings in game-changing rules in the field of data privacy regulation. It is set to be enforced from 25th May, 2018, and if your organization is not…

Ashish Shah discussing with Business Standard programmatic advertising

NewsroomApril 2, 20181KViews 0Likes 0Comments

Programmatic Advertising is redefining the way advertising is done in India. It is an innovative and tech-savvy approach towards advertising and is the future of advertising in India. Here is Vertoz's Founder and CEO, Ashish Shah, in a candid interview with Business Standard, explaining the nitty-gritty of programmatic advertising. Ashish is of the opinion that programmatic…

Vertoz’s IngeniousPlex – India’s Best Programmatic Media Platform

BlogMarch 30, 20181KViews 0Likes 0Comments

It gives us immense pleasure to share with you that Vertoz has won a Gold award for its programmatic advertising platform IngeniousPlex for the Digital Marketing Excellence in Media Technology / Platform sector at Digixx Awards 2018 powered by Adgully. The award distribution ceremony was held at The Leela Ambience, Gurugram as a part of…

Start-Up Scenario and Current Trends

NewsroomMarch 29, 20181KViews 0Likes 0Comments

A few years ago, it was quite difficult to imagine India as a start-up hub. But today, this has become a reality. The start-up ecosystem in India has come a long way in the recent years. This is helping India realize its dream of becoming a business-driven nation. It is helping to generate millions of…

Remarketing and its significance for brands

NewsroomMarch 28, 20181KViews 0Likes 0Comments

Innovative tech-driven solutions have become a must in today’s world of digitization. The burgeoning ad-tech industry plays a vital role in this respect. However, the ad-tech consists of many buzzwords. One such word is “Remarketing”. Recently, Vertoz’s Founder and CEO, Ashish Shah, was in a brief interaction with IndianTelevision, discussing what exactly is [glossary_exclude]remarketing[/glossary_exclude] and…

Protecting Your Brand Identity with Programmatic Advertising

BlogMarch 26, 20181KViews 0Likes 0Comments

Technology is growing rapidly. The internet is a home to different kinds of content - educational, entertaining, inspiring, etc. With brand safety issues making the headlines, it is important to ensure that your advertising appears only besides that content which is credible and right for your brand. Therefore, it is a necessity to take measures…

The Importance of Picking the Right Creative for Programmatic Advertising

BlogMarch 21, 20181KViews 0Likes 0Comments

More than half of the marketers' budget is projected to be spent on programmatic advertising and marketers are seeing great returns through programmatic ads as compared to the traditional media buying and selling. Programmatic advertising has proven to be very effective for advertisers thereby directly increasing their Returns on Investment (ROI). The tech behind the…

Uncharted markets drive growth for digital advertising in India

BlogMarch 20, 2018963Views 0Likes 0Comments

Google India and the Boston Consulting Group (BCG) recently released a new forecast that India’s current $40bn digital consumer spending will become more than double, to reach $100bn by 2020. This is because, out of the present 430m Indian internet users, only 20% shop online, leaving a huge chunk of 80% users, who do not.…

Vertoz is attending WordCamp Mumbai 2018 between 17th-18th March

BlogMarch 15, 20181KViews 0Likes 0Comments

Vertoz and its core team is delighted to be present at WordCamp Mumbai, and join the members of the Mumbai WordPress community, to be a part of India's Biggest WordPress event. WordCamp Mumbai is happening this weekend on 17th and 18th March 2018! The event is set to offer a huge breadth of quality speakers delivering…

Ad spends on the rise – what it means for digital advertising

NewsroomMarch 5, 20181KViews 0Likes 0Comments

The Indian market is full of opportunities for the advertising sector. It promises an all round growth for the emerging as well as the traditional media platforms. Television advertising is expected to grow at 13%, while print media at 4 per cent, owing to the 2019 General Elections, wherein the political parties are expected to…

Author page: Vertoz

Vertoz

Programmatic Advertising takes a lion’s share in US digital display advertising

All You Need To Know About GDPR

Ashish Shah discussing with Business Standard programmatic advertising

Vertoz’s IngeniousPlex – India’s Best Programmatic Media Platform

Start-Up Scenario and Current Trends

Remarketing and its significance for brands

Protecting Your Brand Identity with Programmatic Advertising

The Importance of Picking the Right Creative for Programmatic Advertising

Uncharted markets drive growth for digital advertising in India

Vertoz is attending WordCamp Mumbai 2018 between 17th-18th March

Ad spends on the rise – what it means for digital advertising

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