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Programmatic to the rescue, when e-commerce industry experiences ripples

NewsroomAugust 23, 2018769Views 0Likes 0Comments

There was a time when Google was the undisputed champion of online searches. Be it the economic data on a country or product searches for your next shopping spree, Google had a monopoly over ALL internet searches. However, in a recent survey by Survata, a research firm, 55% of the people said that Amazon -…

Native Advertising: The Panacea for Your Advertising Woes

NewsroomJuly 23, 2018884Views 0Likes 0Comments

The digital transformation has changed the way we live in this digital age. The way we watch TV, the way we play games, the way we order food. Businesses are no bar to this. The offerings, the strategies, the marketing campaigns, the way advertising is done - everything is undergoing a reform. This has effected…

How AI & Machine Learning are enriching Programmatic Advertising

NewsroomMay 25, 2018807Views 0Likes 0Comments

AI and machine learning have made their presence felt through the wide range of applications in various industries. Programmatic Advertising is one such industry which has been hugely impacted by AI and Machine Learning. Ashish Shah (Founder & CEO, Vertoz) recently spoke with AdAge India on “How AI and Machine Learning are enriching Programmatic Advertising”. AI…

Impact of GDPR on the Indian Tech Sector

NewsroomMay 15, 2018908Views 0Likes 0Comments

With less than a fortnight to go, GDPR now lurks just around the corner. Its reverberation will be felt throughout the world, including India. AdAge India recently spoke with Ashish Shah (Founder & CEO, Vertoz) on how it might affect the Indian Tech sector. Here are a few excerpts. Any company under the sun, who collects,…

Why Ads Are Necessary In The Age Of Ad Blockers

NewsroomMay 14, 2018962Views 0Likes 0Comments

We all know the havoc that ad blockers have been wrecking on the digital advertising industry. This debate was recently resurrected by the revolutionary Google Chrome update, which had included an inbuilt ad blocker within the Chrome browser, blocking out intrusive ad formats like pop-ups and pop-under ads. Keeping in mind this current scenario, Techstory, in…

GDPR: The End of Programmatic or A New Beginning?

NewsroomMay 11, 20186KViews 0Likes 0Comments

The specter of GDPR looms large as the clock ticks on. 25th May 2018 is fast approaching. The fate of many businesses depend on it. How did we reach this point? What should be the road map from here? Is there any hope left? Ashish Shah (Founder & CEO, Vertoz) answers these questions and the…

How ad-tech industry is overtaking traditional media

NewsroomMay 10, 2018972Views 0Likes 0Comments

Did you know that programmatic advertising now accounts for more than 80% of the digital advertising spends in the U.S.? A recent survey by eMarketer says so. Note that programmatic is only a part of the larger ad-tech ecosystem. Ad-tech consists of a wide range of other high-tech solutions such as back-end servers, AI and machine…

How New Age Technologies Are Changing the Ad-Tech Industry

NewsroomMay 2, 2018890Views 0Likes 0Comments

We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way businesses reach out to their consumers. Post the invention of these technologies, advertising has taken a new form, providing cutting-edge ad solutions. Ashish Shah (Founder &…

Ashish Shah discussing with Business Standard programmatic advertising

NewsroomApril 2, 2018827Views 0Likes 0Comments

Programmatic Advertising is redefining the way advertising is done in India. It is an innovative and tech-savvy approach towards advertising and is the future of advertising in India. Here is Vertoz's Founder and CEO, Ashish Shah, in a candid interview with Business Standard, explaining the nitty-gritty of programmatic advertising. Ashish is of the opinion that programmatic…

Start-Up Scenario and Current Trends

NewsroomMarch 29, 2018917Views 0Likes 0Comments

A few years ago, it was quite difficult to imagine India as a start-up hub. But today, this has become a reality. The start-up ecosystem in India has come a long way in the recent years. This is helping India realize its dream of becoming a business-driven nation. It is helping to generate millions of…

Remarketing and its significance for brands

NewsroomMarch 28, 2018920Views 0Likes 0Comments

Innovative tech-driven solutions have become a must in today’s world of digitization. The burgeoning ad-tech industry plays a vital role in this respect. However, the ad-tech consists of many buzzwords. One such word is “Remarketing”. Recently, Vertoz’s Founder and CEO, Ashish Shah, was in a brief interaction with IndianTelevision, discussing what exactly is [glossary_exclude]remarketing[/glossary_exclude] and…

Ad spends on the rise – what it means for digital advertising

NewsroomMarch 5, 2018806Views 0Likes 0Comments

The Indian market is full of opportunities for the advertising sector. It promises an all round growth for the emerging as well as the traditional media platforms. Television advertising is expected to grow at 13%, while print media at 4 per cent, owing to the 2019 General Elections, wherein the political parties are expected to…