Vertoz Wins YourStoryโs Brands of India Awards, 2019 under the Advertising & Media category.
Vertoz is honored to share that it is the proud recipient of โYourStoryโs Brands of India Awards, 2019,ย in association with theย Ministry of Micro, Small, and Medium Enterprises (MSMEs)โ under Advertising and Media category. This awardย is a nationwide initiative to promote and recognize MSMEs & home-grown brands that have transformed themselves via breakthrough innovations in business […]
Ola and Cadbury Dairy Milk Silk Join Hands With Vertoz For An Unforgettable Valentineโs Day
Valentineโs Day, the day to celebrate love, opens the possibilities for brands to offer special offers, discounts, and events for their customers in an endeavor to win them over. However, many brands miss out on the essence of the day i.e. celebrating the emotion of love with memorable experiences. This Valentineโs Day, Cadbury Dairy Milk […]
Walking Down The Entrepreneurial Pathโฆ
Most young employees in India aspire to be entrepreneurs. But, walking down the entrepreneurial path can be quite daunting. In a candid interaction with Impact Magazine, Ashish Shah (Founder & CEO, Vertoz) walks us through his entrepreneurial journey and shares what makes an entrepreneur successful. Ashish says that having ambition is the first step. Thatโs […]
How Brands Can Make The Most Out Of World Cup With Programmatic Advertising
It is a known fact that India is a cricket crazy country. One might even say that in India, Cricket is considered to be nothing less than a religion. People have a huge affinity for the game, which is an audience magnet. Thus, it is an amazing opportunity for advertisers to reach the audience and […]
Dreaming of Better Revenue? Altering Your Sales Communication Maybe the Way
Improving sales and getting better revenue is what every entrepreneur – be it a start-up or a well-established business โ dreams of. Naturally, looking at optimizing the sales funnel is what everyone looks at. However, there may be something else as well – a crucial aspect that might have been overlooked by many entrepreneurs. Vertozโs […]
#SimplyProgrammatic: Outsourced or In-house Programmatic Buying โ What Fits Your Requirement?
Programmatic in-house has been the talk of the town recently. In an attempt to gain more control over the campaigns, many brands have started considering in-house programmatic advertising as a viable option. However, it is important for every brand to weigh the pros and cons, both functional and monetary, and only then make the choice […]
Dating Apps Shake Hands With Programmatic Advertising
Definitely, you must have heard about apps like Tinder, Badoo, Bumble, Happn, and OkCupid. In todayโs digital world, everything we do – right from shopping, to ordering food, hailing a cab, listening to music and watching a movie or a series โ is online. This has concept has made its way into India off late. […]
#Budget2019: Takeaways For The Digital Sector
Finance Minister Piyush Goyal has announced the Interim Budget 2019 and the governmentโs focus on Digital India still strong. The budget makes way for the development of digital infrastructure and digital economy in India. Indiaโs progress report on the path of digitization has shown good progress. India has shone as a leading country with respect […]
Addressing the perpetual menace of ad frauds: Ashish Shah, Vertoz
Ad frauds have been disturbing advertisersโ sleep since a very long time. This is causing them heavy losses, as their ad budgets go for a toss. This has created a bad reputation and trust issues for the digital advertising industry. In a recent interaction with exchange4media, Ashish Shah, Founder & CEO, Vertoz, express his opinions […]
Can Bandersnatchโs โChoose-Your-Own Pathโ Format be the Future of Advertising?
It is a known fact that today, viewers do not like to be interrupted while consuming content โ be it online or offline. As a result, they have developed their own ways to block or ignore these advertisements. There is an increase in on-demand content. Netflixโs much-awaited interactive film, โBlack Mirror: Bandersnatchโ might have brought […]