DOOH advertising

You might assume that DOOH, or digital out-of-home advertising is just an extension of OOH, or out-of-home advertising. It’s not incorrect, because it advertises outdoors, but like every channel, these 2 mediums also have their specialities and key features that set them apart from the overcrowded digital market. It is important for you, as an…

What is the first thing that comes to your mind, when we say out-of-home advertising? If you literally just go by the name, then it obviously means outdoor advertising, that includes billboards and posters you would very often than not see on a busy street. The concept of out-of-home advertising is not new, in fact…

Picture this; You’re walking down the street and you see a huge billboard, displaying an advertisement, that is out-of-home advertising or OOH advertising. You move forward and see another ad, but this time it’s digital, it’s interactive, and it’s engaging. That is Digital out-of-home marketing, or better known as DOOH, an extension of OOH advertising.…

Advertising has drastically changed over the years, and by drastically changed, we mean evolved. We are no longer restricted to print publication, radio or even television, in terms of advertising. Digital media has opened up a whole new world, where we can reach out to potential consumers, and connect with them on a personal level.…