Vertoz, Author at Vertoz

How Cloud Infrastructure Is Revolutionising MAdTech?

NewsroomOctober 8, 2021979Views 0Likes 0Comments

Today, data security is really important for organisations associated with MAdTech. With on-premise servers, the costs of maintaining the data as well as securing it becomes very high and a company cannot really compromise on the security of the data to offer competitive pricing to its customers, not to mention the extra IT support. Cloud…

What Is Targeted Advertising & How Does It Work?

BlogNovember 19, 20202KViews 0Likes 0Comments

Targeted advertising is a type of online advertising that is served to a particular, niche, and detailed set of audiences and not a wide spectrum of the audience. The targeting could be based on demographics, interests, behavior, location, etc. Simply put, targeted ads are those that are chosen to match the relevance of a particular…

White-Labeled DSP: It’s Features, Uses & More

BlogOctober 9, 20202KViews 0Likes 0Comments

A white-labeled DSP comes as a massive rescuer for those who spend a lot of their time and efforts on third-party DSPs in order to harness the potential of programmatic technology. It is a fully-developed and customizable DSP platform that facilitates programmatic advertising with very little amendments. It is more of a readily available tool that…

A Look Into The Post-Cookie World & How To Prepare For It

BlogSeptember 24, 20201KViews 0Likes 0Comments

Cookies have served as an integral part of the digital marketing ecosystem to leverage user data for the purpose of targeting and retargeting the audiences. However, raising concerns about privacy breaching and scandals have paved a way for a newer future, possibly without cookies. As a result, digital marketers are now on a hunt to…

What Is Contextual Advertising & How Does It Work?

BlogSeptember 11, 20201KViews 0Likes 0Comments

Contextual advertising lets the advertiser display relevant ads bases on the website’s content rather than the data about the visitor. It is a practice of placing your ads on the pages that are contextually relevant to your product or ad. This is a great tactic that ensures your ads are being seen by the relevant…

What Is Location-Based Advertising?

BlogSeptember 7, 20202KViews 0Likes 0Comments

Location-based advertising, simply put, is a technology that lets mobile ads cut through the clutter and stand out from the crowd of advertisements. It lets you send marketing messages to the audience when they’re in a specific geographical radius. Small to medium sized businesses have increasingly leveraged the power of location-based advertising to increase foot-fall at…

Influencer Marketing Vs Affiliate Marketing

BlogAugust 27, 20201KViews 0Likes 0Comments

What inspires an influencer to post? It is all about passion and payment. However, payment can boost that passion and often result in a killer influential post for brands. One thing you should always keep in mind, i.e. bloggers spend a lot of time building their influence. Requesting them to share a new product or…

What is a Supply-Side Platform? It’s Working, Features & Benefits

BlogAugust 17, 20202KViews 0Likes 0Comments

What is a Supply-Side Platform? A supply-side platform is a software or tool used by publishers to monetize their website by managing and selling the available inventories (ad space) to the advertisers. With the use of supply-side platforms, web owners can sell their ad spaces in an automated fashion. As opposed to DSPs, i.e, demand-side…

Why Should You Promote Your Brand Using Display Advertisement?

BlogAugust 10, 20201KViews 0Likes 0Comments

Marketing is the essence of every single business. In this digital age, growing sales, as well as revenues, are equivalent to being successful by the usage of existing marketing technologies. There are various ways to get your marketing message across, i.e. never underrate the value of online display advertising. This type trades your product or…

Demystifying Demand Side Platform: Working, Features, Components & Benefits

BlogAugust 6, 20202KViews 0Likes 0Comments

What is a Demand Side Platform? DSP (Demand Side Platform) is a software used by advertisers to buy ad inventories across various formats programmatically. It automates the whole process with the help of RTB and allows buying ad inventory in the real-time. Advertisers buy the available ad inventories from SSPs, i.e, supply-side platforms, also known as…

Why Should Advertisers Invest In Programmatic Video Ads

BlogAugust 3, 20201KViews 0Likes 0Comments

Online video streaming back in the early 2000s was all about video-buffering and long pauses interrupting the video. Thanks to the terribly low data speeds, people tended to avoid online video streaming. Those were the 2G days. But internet speeds have been increasing at a steady pace since then. With the advent of technologies like…

Programmatic Advertising: Redefining The Dimensions Of Digital Advertising In India

BlogJuly 27, 20201KViews 0Likes 0Comments

Imagine yourself to be a marketer of an automobile company. You have been running ad campaigns for the promotion of your newly launched model. Unfortunately, the campaign results and brand recall have been poor. You go into the depths of the problem areas and come to the conclusion that you need more efficient means to…

Author page: Vertoz

Vertoz

How Cloud Infrastructure Is Revolutionising MAdTech?

What Is Targeted Advertising & How Does It Work?

White-Labeled DSP: It’s Features, Uses & More

What Is Contextual Advertising & How Does It Work?

What Is Location-Based Advertising?

Influencer Marketing Vs Affiliate Marketing

What is a Supply-Side Platform? It’s Working, Features & Benefits

Why Should You Promote Your Brand Using Display Advertisement?

Demystifying Demand Side Platform: Working, Features, Components & Benefits

Why Should Advertisers Invest In Programmatic Video Ads

Programmatic Advertising: Redefining The Dimensions Of Digital Advertising In India

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