Author page: Vertoz

Political candidates have always splurged in their campaigns and promotion. With the technology advancing rapidly, and the potential voters shifting to digital platforms, which bring in digital advertising has become imperative. One of the greatest benefits of digital advertising is its ability to leverage data in order to make better-informed decisions. One such wonderful technology…

If you are in the digital advertising space then you have probably heard the term “programmatic advertising”. If not, you might still be wondering what exactly is programmatic advertising? While that’s covered in our previous blog post here, this one is dedicated to introducing you to the different types of programmatic buying - Programmatic Direct,…

A lot can happen between fetching an ad and actually displaying it to the intended audience. Even after the ad impression is served, factors like ad size, browser window size or various other site elements can affect the visibility of the ad. The viewers may scroll through the ad without actually paying much attention. Add…

Vertoz recently released its financial results for FY 18-19 and we are glad to announce that our consolidated net profit has increased to Rs 7.34 crore in FY19 as against Rs 5.74 crore in FY18 i.e. a 27.87% increase on YoY basis. Vertoz is one of India’s leading ad tech and digital advertising companies and…