Vertoz, Author at Vertoz

Attention Metrics vs. Viewability: Why True Engagement Is the New Standard?

BlogOctober 28, 2025184Views 0Likes 0Comments

For over a decade, viewability has been the undisputed benchmark in digital advertising. The rule was simple: if at least 50% of an ad’s pixels appeared on a user’s screen for one second (or two seconds for video), it was counted as “seen.” This standard, set by the Interactive Advertising Bureau (IAB), became the foundation…

Web3 Advertising Ecosystems: Preparing for Decentralized Marketing

BlogOctober 16, 2025170Views 0Likes 0Comments

The internet is evolving once again. This time, it is not just about faster browsing, new social platforms, or better devices. It is about a complete shift in how people interact, share information, and engage with brands. This transformation is being led by Web3, an internet built on decentralization, transparency, and user ownership. For…

The Gamified Advertising Turning Brand Campaigns into Playable Experiences

BlogSeptember 29, 2025166Views 0Likes 0Comments

In today's crowded digital landscape, audiences are no longer satisfied with being passive viewers of ads. They crave interaction, immersion, and fun. This is where gamified advertising steps in as a powerful way for brands to transform traditional campaigns into playable experiences that not only capture attention but also drive deep engagement Gamification in…

Vertoz wins communications mandate for XLRI Jamshedpur

NewsroomSeptember 16, 2025241Views 0Likes 0Comments

Vertoz Limited (NSE: VERTOZ), a global MadTech and CloudTech Platform Company, has bagged the communication mandate for XLRI – Xavier School of Management, Jamshedpur, one of India’s most respected B-schools. The year-long partnership will see Vertoz lead XLRI’s communication strategy across content, PR and digital platforms. What began as a one-time digital media management engagement…

Ad Spend Efficiency: Getting the Most Out of Every Dollar in 2025

BlogSeptember 10, 2025153Views 0Likes 0Comments

You launch what you think is a brilliant campaign, watch your budget disappear faster than free pizza at an office party, and then wonder where exactly all that money went. Sound familiar? If 2024 taught us anything, it's that throwing money at ads and hoping something sticks isn't a strategy anymore. It's just expensive…

The Growing Impact of Interactive Ads on Viewer Engagement

BlogAugust 29, 2025180Views 0Likes 0Comments

Let's be honest – when was the last time you actually watched a full YouTube ad? Or clicked on one of those banner ads that seem to follow you everywhere? If you're like most people, the answer is probably "I can't remember." We've all become masters at tuning out advertising. We skip, we scroll,…

The Power of Hyperlocal Advertising: Strategies for Reaching Regional Audiences

BlogAugust 21, 2025280Views 1Like 0Comments

Imagine this that you're walking through your local market, and suddenly your phone buzzes with a notification about a 20% off deal at the café you love, just two blocks away. You weren't even thinking about coffee, but now? You're already changing direction. That's hyperlocal advertising at work – and it's changing how businesses…

Vertoz Limited begins the new financial year with another stellar quarter.

NewsroomAugust 11, 2025300Views 0Likes 0Comments

Revenue from Operations growth of 54 % Y-o-Y EBITDAgrowth of54% Y-o-Y PAT growth of 66% Y-o-Y Vertoz Limited, a global MadTech and CloudTech technology company, delivering AI-led solutions across advertising, marketing, media monetization, digital identity, and cloud infrastructure, has announced its financial results for the first quarter ended June 30, 2025: Standalone Performance Highlights (in crores) Q1 FY2026…

Why Creative Testing is the New Performance Multiplier in Programmatic Ads?

BlogJuly 30, 2025289Views 1Like 0Comments

Let’s say you launch two ads at the same time. They have the same targeting, same budget, and show up in the same places. But one pulls in triple the clicks of the other. What made the difference? It wasn’t the timing or the placement—it was the creative. In today’s digital world, where programmatic…

Vertoz Strengthens its play in the educational sector, onboards XLRI Jamshedpur to power digital outreach

NewsroomJuly 17, 2025279Views 0Likes 0Comments

Vertoz Limited (NSE: VERTOZ), a global MadTech and CloudTech Platform Company, is proud to strengthen its presence in the education sector, fueled by a string of intelligent MAD-Tech solutions, high-impact publishers, and a growing portfolio of leading institutions and clients. With a sharp focus on the future of India’s knowledge economy, Vertoz is ramping up…

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AI-Powered Live Event Ads: How CTV Campaigns Are Game-Changers?

BlogJuly 10, 2025290Views 1Like 0Comments

Let’s say you’re watching a thrilling cricket final on your smart TV. The underdog hits a massive six, the crowd roars, and just as your excitement peaks, an ad for an energy drink appears on your screen. It feels perfectly timed, like it belongs right there in that moment. That’s not a coincidence. It’s…

Real Cost of Invalid Traffic: Why Ad Fraud Detection Is a 2025 Priority?

BlogJune 30, 2025393Views 0Likes 0Comments

Imagine a mid-size ecommerce brand launching a huge holiday blitz. Their dashboard explodes with three million impressions in a single week. The team celebrates until accounting compares media spend with sales and realizes the ROI is flat. The post-mortem reveals almost half the “impressions” came from data-center bots and hijacked devices. The brand paid for…

Author page: Vertoz

Vertoz

Attention Metrics vs. Viewability: Why True Engagement Is the New Standard?

Web3 Advertising Ecosystems: Preparing for Decentralized Marketing

The Gamified Advertising Turning Brand Campaigns into Playable Experiences

Vertoz wins communications mandate for XLRI Jamshedpur

Ad Spend Efficiency: Getting the Most Out of Every Dollar in 2025

The Growing Impact of Interactive Ads on Viewer Engagement

The Power of Hyperlocal Advertising: Strategies for Reaching Regional Audiences

Vertoz Limited begins the new financial year with another stellar quarter.

Why Creative Testing is the New Performance Multiplier in Programmatic Ads?

Vertoz Strengthens its play in the educational sector, onboards XLRI Jamshedpur to power digital outreach

AI-Powered Live Event Ads: How CTV Campaigns Are Game-Changers?

Real Cost of Invalid Traffic: Why Ad Fraud Detection Is a 2025 Priority?

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