programmatic buying Archives

Secrets About Programmatic Buying and Selling

BlogFebruary 5, 2020431Views 0Likes 0Comments

The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is…

Programmatic Ad Buying Optimizes Media Spend

NewsroomOctober 12, 2016345Views 0Likes 0Comments

Programmatic advertising is all about audience discovery and accurate targeting. All the brands now want to do very specific and apt targeting. They want to select publishing platforms that can fetch in the targeted audiences they seek. In this article Ashish Shah, Founder & CEO, Vertoz says that the productivity that we get from technology…

Programmatic Advertising Replaces Traditional Media Buying and Selling

NewsroomSeptember 28, 2016287Views 0Likes 0Comments

During this interaction our CEO, Ashish Shah gave insights about his brainchild and also explained why Vertoz should be on the priority list of publishers and advertisers. What is so special about our offering? We offer programmatic advertising solutions which substitute the traditional methods of media buying and selling. All our advertisers can run campaigns on…

Handy alternative to traditional ad buying: Programmatic Buying

BlogAugust 25, 2016417Views 0Likes 0Comments

As online advertising technology seeks development, new approaches are continuously being tested to create abilities around the buying of ad space. Lately, media buyers are moving towards the programmatic buying and attaching their online advertising tool strap to it. Many agencies are leveraging tech partners with access to ad exchanges, while others are choosing their…

Beneficiary secrets about ‘programmatic’ buying

NewsroomJuly 19, 2016323Views 0Likes 0Comments

Soon, all brands will be assured in their ability to use programmatic buying to engage and move their audiences when it matters the most. Programmatic advertising has proven to be a great tool for the online advertising industry and has been consistently growing since its inception. Programmatic buying helps advertisers to set budgets and target impressions…

Thank you for visiting us at Adtech New Delhi 2016!

BlogMarch 10, 2016337Views 0Likes 0Comments

With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We would like to thank all who visited us at our booth last week at the event. It was a great pleasure to…

Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?

BlogFebruary 16, 2016291Views 0Likes 0Comments

There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for marketers is to match up the pace with all the technological advances available around. Programmatic buying is the most exhilarating development in digital marketing industry…

Traffic Duplication: A treacherous threat might reach you this year!

BlogJanuary 27, 2016315Views 0Likes 0Comments

A new impending hitch in the world of programmatic advertising: traffic duplication. The practice of traffic duplication is neither prohibited nor banned! For advertisers to feel relaxed along with a hike in their ad spend on mobile, there is an urgent need towards greater transparency in this sector. It is very necessary to avert this…

Unveiling the new us! Vertoz at Adtech New Delhi 2016

BlogJanuary 21, 2016347Views 0Likes 0Comments

This March, Vertoz- IngeniousPlex is excited to announce its participation at ad: tech New Delhi 2016! The reason behind Vertoz exhibiting at ad:tech is because the event is considered as an epitome of Digital Marketing and Advertising! This March 2016, ad:tech stops in New Delhi and we will be exhibiting at booth number 6 and…

Something new is always nice: A new look and new Vertoz!

BlogJanuary 19, 2016428Views 0Likes 0Comments

The word ‘change’ is a universal truth and you cannot deny it! A good change is always perfect! The perception regarding ‘rebranding’ by itself is transformative. So by adopting this evolutionary concept of rebranding, we as a team are proud to announce our brand new tagline, Vertoz- Ingenious Plex! “The update to our tagline reflects the…

All about Targeting and Programmatic Advertise!

BlogJanuary 12, 2016405Views 0Likes 0Comments

The capability to reach the right kind of audience with the best communication possible at the right time may sound impossible, but it epitomizes the true potential of programmatic. Contrasting the traditional forms of advertising, programmatic advertising is conveyed on an individual level. The programmatic advertising enables marketers to discover and target correct users based…

Why Programmatic buying is the new buzz word in our industry?

BlogJanuary 7, 2016376Views 0Likes 0Comments

The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another machine. This generates a substantial amount of opportunity to create effectiveness in the newly formed market and continues to drive advertising money into…

Tag: programmatic buying

Secrets About Programmatic Buying and Selling

Programmatic Ad Buying Optimizes Media Spend

Programmatic Advertising Replaces Traditional Media Buying and Selling

Handy alternative to traditional ad buying: Programmatic Buying

Beneficiary secrets about ‘programmatic’ buying

Thank you for visiting us at Adtech New Delhi 2016!

Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?

Traffic Duplication: A treacherous threat might reach you this year!

Unveiling the new us! Vertoz at Adtech New Delhi 2016

Something new is always nice: A new look and new Vertoz!

All about Targeting and Programmatic Advertise!

Why Programmatic buying is the new buzz word in our industry?

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