behavioral targeting Archives

Secrets About Programmatic Buying and Selling

BlogFebruary 5, 2020431Views 0Likes 0Comments

The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is…

How New Age Technologies Are Changing the Ad-Tech Industry

NewsroomMay 2, 2018374Views 0Likes 0Comments

We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way businesses reach out to their consumers. Post the invention of these technologies, advertising has taken a new form, providing cutting-edge ad solutions. Ashish Shah (Founder &…

Politicians Are Using The Power Of Programmatic For Elections 2017

NewsroomFebruary 20, 2017301Views 0Likes 0Comments

Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve their chance of success. Programmatic is helping all these political parties in delivering their agendas, helping…

Thank you for visiting us at Adtech New Delhi 2016!

BlogMarch 10, 2016337Views 0Likes 0Comments

With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We would like to thank all who visited us at our booth last week at the event. It was a great pleasure to…

Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?

BlogFebruary 16, 2016291Views 0Likes 0Comments

There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for marketers is to match up the pace with all the technological advances available around. Programmatic buying is the most exhilarating development in digital marketing industry…

Unveiling the new us! Vertoz at Adtech New Delhi 2016

BlogJanuary 21, 2016347Views 0Likes 0Comments

This March, Vertoz- IngeniousPlex is excited to announce its participation at ad: tech New Delhi 2016! The reason behind Vertoz exhibiting at ad:tech is because the event is considered as an epitome of Digital Marketing and Advertising! This March 2016, ad:tech stops in New Delhi and we will be exhibiting at booth number 6 and…

All about Targeting and Programmatic Advertise!

BlogJanuary 12, 2016405Views 0Likes 0Comments

The capability to reach the right kind of audience with the best communication possible at the right time may sound impossible, but it epitomizes the true potential of programmatic. Contrasting the traditional forms of advertising, programmatic advertising is conveyed on an individual level. The programmatic advertising enables marketers to discover and target correct users based…

Why Programmatic buying is the new buzz word in our industry?

BlogJanuary 7, 2016376Views 0Likes 0Comments

The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another machine. This generates a substantial amount of opportunity to create effectiveness in the newly formed market and continues to drive advertising money into…

Tag: behavioral targeting

Secrets About Programmatic Buying and Selling

Politicians Are Using The Power Of Programmatic For Elections 2017

Thank you for visiting us at Adtech New Delhi 2016!

Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?

Unveiling the new us! Vertoz at Adtech New Delhi 2016

All about Targeting and Programmatic Advertise!

Why Programmatic buying is the new buzz word in our industry?

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