advertising industry Archives

Programmatic Advertising takes a lion’s share in US digital display advertising

BlogApril 26, 2018341Views 0Likes 0Comments

Programmatic advertising has taken the digital display ads industry in the US by storm and how! As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital display ads, they think of programmatic advertising. It’s almost synonymous!…

Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?

BlogFebruary 16, 2016264Views 0Likes 0Comments

There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for marketers is to match up the pace with all the technological advances available around. Programmatic buying is the most exhilarating development in digital marketing industry…

Why Programmatic buying is the new buzz word in our industry?

BlogJanuary 7, 2016335Views 0Likes 0Comments

The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another machine. This generates a substantial amount of opportunity to create effectiveness in the newly formed market and continues to drive advertising money into…

Tag: advertising industry

Programmatic Advertising takes a lion’s share in US digital display advertising

Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?

Why Programmatic buying is the new buzz word in our industry?

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