Today, there are many types of ads that disrupt the consumers’ online experience as they browse through the content. Online ads interrupt the content and slow down the browsing experience causing frustration to consumers. Hence, improving the user experience and reducing the intrusiveness of digital ads has become one of the most pivotal objective of…
Digital advertising and marketing evolves at a higher rate compared to any other industry. Over the past few years, we have seen radical changes in everything from website design to online advertising. Marketing and advertising experts say the year 2016, will be defined by the increased use of ad blockers, additional third-party data sharing, new…