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#SimplyProgrammatic: A Guide To Engendering Brand-Safe Environments in Programmatic

NewsroomJanuary 16, 2019727Views 0Likes 0Comments

The 2017 brand-safety debacle on one of the biggest video sharing platforms had rocked the advertising world and set the conversations around brand-safety and transparency rolling. More than two-thirds of the brands surveyed by eMarketer said that they or the partners that they work with have faced brand-safety issues. Brand-unsafe content causes damage to the…

In-depth: Why in-house programmatic advertising is still a jargon for Indian brands

NewsroomJanuary 14, 2019743Views 0Likes 0Comments

India is still a nascent market for programmatic advertising. As the digital skillset improves, brands are taking it in-house. Ashish Shah (Founder and CEO, Vertoz), Along with other industry experts, shares his views upon this latest trend and explains how brands can make the most out of this technology with the help of programmatic agencies,…

5 Ways to Crack the Startup Code

NewsroomJanuary 14, 2019812Views 0Likes 0Comments

Traversing the entrepreneurial path has got its own ups and downs. On the plus side, it allows the entrepreneur to make an impact on the society, but it can get equally testing when the going gets tough. During these time, a few words of wisdom from the ones who have been down that road, make…

#Predictions2019: An Omnichannel Approach has to be an Integral Part of Brands’ Marketing and Advertising Strategies in 2019, says Ashish Shah, Vertoz

NewsroomJanuary 4, 2019749Views 0Likes 0Comments

As we leave behind 2018, Vertoz’s Founder& CEO, Ashish Shah shares his views on what we may expect in the coming year, in his recent interaction with AdAge India. He begins with a brief overview of how 2018 had been for Vertoz. He says that the constant growth in the digital advertising industry has reflected positively…

#SimplyProgrammatic: Data Management Platforms: The Gateway to Data-Driven Marketing Strategies

NewsroomJanuary 2, 2019878Views 0Likes 0Comments

Programmatic advertising has made its presence felt in the digital advertising circles, owing to its unprecedented targeting capabilities. This trend is being observed not just in the USA, but across the globe. It is an indispensable asset while dealing with fragmented markets like India. In this 8th installment of the #SimplyProgrammatic series, Ashish Shah (Founder…

Year-ender 2018: ‘In 2019, Indian advertisers are expected to explore more options’

NewsroomJanuary 2, 2019754Views 0Likes 0Comments

As we bid adieu to 2018 and welcome 2019, here’s looking back at one moment from 2018, which was a pleasant surprise for the digital advertising industry, and one prediction about a trend that one can expect in 2019. Here‘s what Hiren Shah (Founder and Chairman, Vertoz) had to say on it, during his brief…

Programmatic grew by leaps and bounds in 2018: Ashish Shah

NewsroomJanuary 2, 2019780Views 0Likes 0Comments

2018 has been full of up and downs for the programmatic advertising industry. From an increase in programmatic penetration across the globe to discussions around General Data Protection Regulation (GDPR), the year has been nothing less than a roller coaster ride for the programmatic advertising industry. In a recent interaction with Adgully, Vertoz’s Founder &…

Programmatic Video Ads – The Gleaming Path for Advertisers to Follow

NewsroomDecember 19, 2018913Views 0Likes 0Comments

Thanks to the arrival of high-speed data connectivity, and technologies like 3G, 4G, the upcoming 5G and fibre-based broadband services facilitating speeds of 100 Mbps, text-based content is slowly turning obsolete. Videos are the latest thing. In a fortnightly column named #SimplyProgrammatic, published on AdAge India and authored by Ashish Shah (Founder and CEO, Vertoz) he…

Why dating apps should ‘swipe right’ for programmatic advertising

NewsroomDecember 14, 2018836Views 0Likes 0Comments

The advent of the internet has forever transformed the way we live. Mobile apps are our go-to places for everything right from ordering food, till shopping, paying bills, banking, gaming, entertainment and the list is endless. We have an app for everything. This is true even for dating. Dating apps have been around for a while.…

Traversing the Entrepreneurial Path – Difficult But Not Impossible

NewsroomDecember 6, 20181KViews 0Likes 0Comments

Hiren Shah, CEO and owner of Vertoz Advertising Ltd. shared with the Entrepreneur India the challenges aspiring entrepreneurs are bound to face during their journey of building up a business of their dreams. The terminal goal for any business is to generate brand awareness and revenues. No one individual has complete knowledge about the commercial side…

When AI Meets Programmatic – The Dawn of A New Era in Programmatic Advertising

NewsroomDecember 5, 2018793Views 0Likes 0Comments

In the digital era that we are living in, all forms of business and industries have ventured into digital media, helping them to collect data from numerous sources and cataloging this data for formulating their marketing and advertising campaigns. This invasion in the digital world backed by the introduction of Artificial Intelligence (AI) has transformed…

Programmatic Advertising: Reshaping the Dimensions of Indian Advertising

NewsroomNovember 26, 2018875Views 0Likes 0Comments

Ashish Shah, founder and CEO of Vertoz Advertising Ltd., explains the growing significance of programmatic advertising in the world of digital advertising. Programmatic Advertising with the use of its algorithms automates and streamlines the buying and selling of digital inventory and also eliminates human intervention up to a great extent. The cutting-edge technologies like AI (Artificial…