Blog Archives - Page 10 of 15

What is header bidding?

BlogJune 22, 20171KViews 0Likes 0Comments

Header bidding is a programmatic technique in which publisher places the header bidding wrapper in the website’s header section. This implementation enables external demand sources to conduct an auction outside of the publisher’s ad server. Publishers can even set the floor price for these external demand sources. Highest bid among all the external demand sources…

Engagement ads: An incredible game-changing aspect

BlogMay 4, 20171KViews 0Likes 0Comments

The engagement ads are the new buzz word in the advertising industry. The main motive of these engagements ads is to deliver interactive and innovative ads for users to engage with the brand. Vertoz being a leading programmatic company identifies that branding is one of the key marketing objective and one should enhance its marketing…

Why should publishers monetize their inventory with programmatic?

BlogApril 11, 20171KViews 0Likes 0Comments

With the rise in technology, there is a huge shift in the digital advertising world. Everybody is giving programmatic a warm embrace. We over here are trying to simplify the word programmatic and why publishers should opt for it. Programmatic is an automated process which involves real-time bidding and an artificial intelligence technologies for buying…

Ad:tech 2017: Phenomenal marketing and media technology event!

BlogFebruary 22, 2017996Views 0Likes 0Comments

Gurgaon, New Delhi is all set to host India’s best marketing and media technology event, ad:tech on 9th and 10th March 2017, at the Leela Ambience Gurgaon. At ad:tech where marketing comes alive! The programmatic industry will get a taste of what’s to come for the future of ad:tech, as the event rejoices its 7th…

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Mobile Marketing is Already Reaping a Positive Outcome

BlogFebruary 17, 20171KViews 0Likes 0Comments

Over the past couple of years, mobile marketing has appeared as the game-changer for businesses and customers around the world. Mobile marketing is emerging and it will evolve as the dominant form of marketing in the very near future. In fact, e-Marketer expects mobile advertising spend to overtake total television ad spend as soon as…

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It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

BlogJanuary 31, 20171KViews 0Likes 0Comments

A series of digital innovations have made it conceivable for advertisers to reach global audiences with unparalleled speed and accuracy. Gradually, it has become clear that the entire media ecosystem has elapsed a vital piece of the riddle: the real, live human beings who look at the ads we serve them. After years of ad…

programmatic-advertising-transformations-of-2016

Programmatic Advertising and The Rapid Transformations of 2016

BlogJanuary 24, 20171KViews 0Likes 0Comments

The programmatic industry is evolving fast, so how exactly can brands keep up the pace with new platforms for programmatic display, budding technology to purchase and place adverts, and the changing roles of agencies? In this blog, we will reveal the most inscrutable topics in programmatic and explore the upcoming programmatic trends, the technology routing…

elevate-advertising-strategy-meet-customers-need

Elevate Your Digital Advertising Strategy to Meet Customers’ Need

BlogDecember 5, 20166KViews 0Likes 0Comments

Digital advertising is a multifaceted process; the idea is to build a creative concept that connects with the potential buyers. Advertising should be creative while staying grounded in the real world. As it is a paid medium, so it must deliver measurable results. Reaching out and getting your advertising noticed by the right audience can…

Content Advertising Vs Display Advertising

BlogNovember 25, 20161KViews 0Likes 0Comments

There are many myths on digital advertising and its approach which should be busted. Content marketing is better known as the art of communicating with customers by adding valuable experiences and information. Content marketing is significantly on the rise compared to the traditional display advertising. Display Advertising Display advertising is popularly known as has the easiest…

Why native advertisement is the new face of the programmatic world

BlogNovember 9, 20161KViews 0Likes 0Comments

The major social media platforms in the world monetize with native, in-feed ads, including Twitter, Facebook, Instagram, etc. The printing or publishing industry is rapidly following suit, as companies such as Time Inc, Forbes, New York Times and Wall Street Journal continue to introduce new advertising techniques on desktop and mobile that matches both the…

Does Ad Networks and Ad Exchanges Work Hand in Hand?

BlogNovember 3, 20161KViews 0Likes 0Comments

During the dawn of online advertising, demand grew for both the publishers and advertisers! Increasing demand required fruitful ways to efficiently manage their respective buying and selling needs. While all the publishers desired to upsurge revenue, on the other hand, advertisers struggled to make a leap via their campaigns to the larger chunk of the…

DMEXCO 2016: A Global Exposition of Programmatic Advertising!

BlogSeptember 30, 20161KViews 0Likes 0Comments

DMEXCO 2016, turned out to be an incredible event for Vertoz! Following our visit to DMEXCO, the largest digital marketing conference in Europe, we would like to share some thoughts that came to us after our exhibition in Cologne. DMEXCO is undeniably a very global exposition, where we can find all the players of the online…

Blog

What is header bidding?

Engagement ads: An incredible game-changing aspect

Why should publishers monetize their inventory with programmatic?

Ad:tech 2017: Phenomenal marketing and media technology event!

Mobile Marketing is Already Reaping a Positive Outcome

It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

Programmatic Advertising and The Rapid Transformations of 2016

Elevate Your Digital Advertising Strategy to Meet Customers’ Need

Content Advertising Vs Display Advertising

Why native advertisement is the new face of the programmatic world

Does Ad Networks and Ad Exchanges Work Hand in Hand?

DMEXCO 2016: A Global Exposition of Programmatic Advertising!

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