TV viewing habits have changed a lot. People no longer find themselves bound by cable or satellite predefined timetables. These days, Connected TV (CTV) rules everything. This refers to smart TVs and other internet-connected gadgets that are connected to streaming services. This shift affects how people see content and how advertisers interact with it. In this post, we’ll look at the growth of Connected TV advertising and what it means for marketers. We’ll also show how Vertoz can help you tackle this new way of advertising.
Table of contents:
A New Age of Television
Connected TV means any TV that links to the internet and offers content beyond regular cable or satellite options. This includes smart TVs, game consoles like Roku and Amazon Fire Stick, Samsung Connected TV, and certain Blu-ray players. Growing desire for tailored viewing experiences, on-demand programming, and streaming service ease has all helped CTV succeed.
In 2024, eMarketer estimates CTV ad spend to exceed $30 billion, up 22.4% from $24.6 billion in 2023. According to recent studies, more than 80% of American homes now have a gadget linked to the internet for watching TV. The tendency is not exclusive to the US. It is also somewhat common worldwide as CTV gadgets are used more and more. This significant change in TV consumption habits presents an opportunity for advertisers to connect with audiences.
The Benefits of CTV Advertising
Advertising on Connected TV (CTV) is more beneficial than conventional TV advertising. The following are some of the main advantages:
- Exact Targeting: CTV ads can be tightly tailored to specific audiences, whereas TV commercials that are conventionally distributed to the general population are not. Ad makers can create ads that personally address customers, align with their interests, and target specific activities based on the data. This accuracy allows you to target only your target audience, thereby maximizing the efficiency of your campaign.
- Enhanced Engagement: TV viewers of CTV pay more attention than those of other stations, resulting in improved engagement. Among the most unique ad experiences accessible on TV platforms are interactive movies, clickable advertising, and custom content. This engagement leads to higher ad recall and conversion rates.
- Measurable Results: One of the main problems with traditional TV advertising is the lack of measurable results. On the other hand, TV advertising uses advanced methods to report and evaluate its performance. Real-time tracking of important performance indicators, including impressions, click-through rates, and conversions, helps you gain from the data-driven enhancements.
- Flexibility and Control: TV advertising gives advertisers more freedom over their campaigns. Our staff can assist you in tailoring the advertisements to exactly complement the objectives of your campaign. You can easily alter ad placements, creatives, and targeting criteria to ensure the highest possible level of effectiveness. In today’s ever-changing advertising market, this level of flexibility is vital.
 How can Vertoz help you?
 At Vertoz, we take immense satisfaction in our broad awareness of the changing requirements of digital-era advertising. Our advertising choices for CTV are specifically designed to let you get the best results on this powerful platform.Â
- Extensive Targeting Skills: Our sophisticated targeting features will enable you to properly reach your intended market. Our innovative data insights will help you identify the perfect audience for your advertisement, therefore boosting interaction and conversion.
- Diverse Ad Formats: We meticulously craft an extensive selection of cutting-edge advertising techniques to captivate and engage your target audience. Our staff is very competent in producing original material and striking commercials that improve the watching experience and provide outstanding outcomes.
- Real-Time Analytics: Vertoz provides you with real-time analytics and reporting tools to help you understand the success of your campaigns. Our extensive statistics let you make better decisions and customize your ads for maximum impact.
- Seamless Integration: Our CTV advertising solutions work perfectly with your current marketing strategy. Whether you’re launching a multichannel campaign or focused only on CTV, we provide the tools and assistance you need to succeed.
The Development of Advertising:
As CTV’s appeal grows, the advertising sector seems to have a bright future. For advertisers, being able to provide a certain set of individuals with tailored, attractive, and trackable commercials marks a paradigm shift. By applying a well-made plan and collaborating with a reliable partner, you may maintain a competitive advantage and maximize the potential of CTV advertising.
