With the burgeoning world of digital technology, advertisers have to strain through the clutter of audiences to reach the desired audience. This mammoth of a task gets more feasible with the implementation of programmatic technologies like omnichannel targeting. It helps in providing advertisers with a personalized brand communication that enables them to stand out from…
We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way businesses reach out to their consumers. Post the invention of these technologies, advertising has taken a new form, providing cutting-edge ad solutions. Ashish Shah (Founder &…
If a couple walks into a car showroom, there’s a rational chance that they are interested in buying a brand new car of their choice. So they have already analyzed its features and targeted that particular car model for further proceedings. Even as a car manufacturer, a company is fully aware of its car’s specification,…