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Secrets About Programmatic Buying and Selling

BlogFebruary 5, 2020392Views0Likes0Comments
The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is…

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programmatic-buying

Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?

BlogFebruary 16, 2016264Views0Likes0Comments
There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for marketers is to match up the pace with all the technological advances available around. Programmatic buying is the most exhilarating development in digital marketing industry…

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