programmatic advertising Archives

Secrets About Programmatic Buying and Selling

BlogFebruary 5, 2020509Views 0Likes 0Comments

The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is…

Programmatic Advertising: Reshaping the Dimensions of Indian Advertising

NewsroomNovember 26, 2018426Views 0Likes 0Comments

Ashish Shah, founder and CEO of Vertoz Advertising Ltd., explains the growing significance of programmatic advertising in the world of digital advertising. Programmatic Advertising with the use of its algorithms automates and streamlines the buying and selling of digital inventory and also eliminates human intervention up to a great extent. The cutting-edge technologies like AI (Artificial…

Omnichannel Targeting – How Programmatic Advertising Helps Brands Handle Omnipresent Consumers

NewsroomNovember 5, 2018444Views 0Likes 0Comments

With the burgeoning world of digital technology, advertisers have to strain through the clutter of audiences to reach the desired audience. This mammoth of a task gets more feasible with the implementation of programmatic technologies like omnichannel targeting. It helps in providing advertisers with a personalized brand communication that enables them to stand out from…

Connected TV & Programmatic Advertising – A Match Made In Heaven

NewsroomOctober 24, 2018434Views 0Likes 0Comments

“Connected TV” is an emerging technology that fuses together the entertainment and technology sectors. It has been a buzzword for quite some time now, with people seeking clarity on the term. We totally get it! So, we have got you all you should know about Connected TV. Dive right in! Ashish Shah, (Founder & CEO, Vertoz)…

How Programmatic Advertising Will Help You Sail through the Digital Disruption

NewsroomOctober 3, 2018462Views 0Likes 0Comments

With the introduction of digital media, an evolution has emerged in the field of advertising. The consumption patterns have drastically changed. Everyone is going digital. Businesses are also making their online presence felt in order to meet their customers. The digital world has also made it easier for businesses to know the changing needs of…

Why OTTs Should Give a Thumbs-Up to Programmatic Advertising

NewsroomSeptember 25, 2018405Views 0Likes 0Comments

With the arrival of Over-The-Top (OTT) platforms the entertainment equation for a majority of the crowd has taken a serious turn. No longer are we required to be available in front of the TV at a specified time to watch our favourite show. OTT platforms like Netflix, Amazon Prime Video along with their Indian counterparts…

Vertoz Appoints Kishore M. Naidu as Chief Revenue Officer

NewsroomAugust 30, 2018442Views 0Likes 0Comments

It is our pleasure to announce the appointment of Kishore M. Naidu. as Chief Revenue Officer (CRO). Based from Vertoz's Mumbai headquaters, he will be responsible for spearheading the company’s strategy and business growth. Apart from the revenue growth of the business, he will also be responsible for identifying new revenue streamlines, aligning technology &…

Native Advertising: The Panacea for Your Advertising Woes

NewsroomJuly 23, 2018432Views 0Likes 0Comments

The digital transformation has changed the way we live in this digital age. The way we watch TV, the way we play games, the way we order food. Businesses are no bar to this. The offerings, the strategies, the marketing campaigns, the way advertising is done - everything is undergoing a reform. This has effected…

Impact of GDPR on the Indian Tech Sector

NewsroomMay 15, 2018469Views 0Likes 0Comments

With less than a fortnight to go, GDPR now lurks just around the corner. Its reverberation will be felt throughout the world, including India. AdAge India recently spoke with Ashish Shah (Founder & CEO, Vertoz) on how it might affect the Indian Tech sector. Here are a few excerpts. Any company under the sun, who collects,…

GDPR: The End of Programmatic or A New Beginning?

NewsroomMay 11, 20185KViews 0Likes 0Comments

The specter of GDPR looms large as the clock ticks on. 25th May 2018 is fast approaching. The fate of many businesses depend on it. How did we reach this point? What should be the road map from here? Is there any hope left? Ashish Shah (Founder & CEO, Vertoz) answers these questions and the…

How New Age Technologies Are Changing the Ad-Tech Industry

NewsroomMay 2, 2018445Views 0Likes 0Comments

We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way businesses reach out to their consumers. Post the invention of these technologies, advertising has taken a new form, providing cutting-edge ad solutions. Ashish Shah (Founder &…

Programmatic Advertising takes a lion’s share in US digital display advertising

BlogApril 26, 2018441Views 0Likes 0Comments

Programmatic advertising has taken the digital display ads industry in the US by storm and how! As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital display ads, they think of programmatic advertising. It’s almost synonymous!…

Tag: programmatic advertising

Secrets About Programmatic Buying and Selling

Programmatic Advertising: Reshaping the Dimensions of Indian Advertising

Omnichannel Targeting – How Programmatic Advertising Helps Brands Handle Omnipresent Consumers

Connected TV & Programmatic Advertising – A Match Made In Heaven

How Programmatic Advertising Will Help You Sail through the Digital Disruption

Why OTTs Should Give a Thumbs-Up to Programmatic Advertising

Vertoz Appoints Kishore M. Naidu as Chief Revenue Officer

Native Advertising: The Panacea for Your Advertising Woes

Impact of GDPR on the Indian Tech Sector

GDPR: The End of Programmatic or A New Beginning?

Programmatic Advertising takes a lion’s share in US digital display advertising

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