Programmatic advertising has taken the digital display ads industry in the US by storm and how!
As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital display ads, they think of programmatic advertising. It’s almost synonymous!…
The programmatic world is evolving every day. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Header bidding is currently trending in the programmatic advertising industry. Ashish Shah, Founder & CEO, Vertoz, talks about the new trends as well as the various positives of programmatic advertising for different…
Vertoz is thrilled to announce the appointment of Sanjay Dubey as its Senior Sales Director - India Vertoz. Vertoz has global presence and clients spread across the world, believes Mr. Dubey's over 20 years of rich and detailed experience in multi-platform brand marketing and business development would further accelerate the growth and momentum of the…
The ad buying system has become more competent and cost effective ever since programmatic advertising took over the digital market. In this article, our CEO, Ashish Shah explains, how programmatic advertising is helping to resolve a lot of hitches for advertisers who want to endorse their business and have a superior influence. Programmatic advertising introduced…