programmatic ads Archives

In-depth: Why in-house programmatic advertising is still a jargon for Indian brands

NewsroomJanuary 14, 2019355Views 0Likes 0Comments

India is still a nascent market for programmatic advertising. As the digital skillset improves, brands are taking it in-house. Ashish Shah (Founder and CEO, Vertoz), Along with other industry experts, shares his views upon this latest trend and explains how brands can make the most out of this technology with the help of programmatic agencies,…

5 Ways to Crack the Startup Code

NewsroomJanuary 14, 2019400Views 0Likes 0Comments

Traversing the entrepreneurial path has got its own ups and downs. On the plus side, it allows the entrepreneur to make an impact on the society, but it can get equally testing when the going gets tough. During these time, a few words of wisdom from the ones who have been down that road, make…

Programmatic Advertising: Reshaping the Dimensions of Indian Advertising

NewsroomNovember 26, 2018423Views 0Likes 0Comments

Ashish Shah, founder and CEO of Vertoz Advertising Ltd., explains the growing significance of programmatic advertising in the world of digital advertising. Programmatic Advertising with the use of its algorithms automates and streamlines the buying and selling of digital inventory and also eliminates human intervention up to a great extent. The cutting-edge technologies like AI (Artificial…

Riding The New Wave

NewsroomOctober 15, 2018383Views 0Likes 0Comments

Vertoz’s Founders Ashish and Hiren Shah in a candid conversation with Entrepreneur India, on their Entrepreneurial journey and growth in the booming programmatic advertising space A decade before Vertoz came into existence, Ashish Shah & Hiren Shah started their first venture called Indiafreemail.com, which had brought down the mailing period for international posts from 30-45 days…

How Programmatic Advertising Will Help You Sail through the Digital Disruption

NewsroomOctober 3, 2018461Views 0Likes 0Comments

With the introduction of digital media, an evolution has emerged in the field of advertising. The consumption patterns have drastically changed. Everyone is going digital. Businesses are also making their online presence felt in order to meet their customers. The digital world has also made it easier for businesses to know the changing needs of…

How ad-tech industry is overtaking traditional media

NewsroomMay 10, 2018544Views 0Likes 0Comments

Did you know that programmatic advertising now accounts for more than 80% of the digital advertising spends in the U.S.? A recent survey by eMarketer says so. Note that programmatic is only a part of the larger ad-tech ecosystem. Ad-tech consists of a wide range of other high-tech solutions such as back-end servers, AI and machine…

Programmatic Advertising takes a lion’s share in US digital display advertising

BlogApril 26, 2018439Views 0Likes 0Comments

Programmatic advertising has taken the digital display ads industry in the US by storm and how! As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital display ads, they think of programmatic advertising. It’s almost synonymous!…

The Importance of Picking the Right Creative for Programmatic Advertising

BlogMarch 21, 2018444Views 0Likes 0Comments

More than half of the marketers' budget is projected to be spent on programmatic advertising and marketers are seeing great returns through programmatic ads as compared to the traditional media buying and selling. Programmatic advertising has proven to be very effective for advertisers thereby directly increasing their Returns on Investment (ROI). The tech behind the…

Tag: programmatic ads

In-depth: Why in-house programmatic advertising is still a jargon for Indian brands

5 Ways to Crack the Startup Code

Programmatic Advertising: Reshaping the Dimensions of Indian Advertising

Riding The New Wave

How Programmatic Advertising Will Help You Sail through the Digital Disruption

How ad-tech industry is overtaking traditional media

Programmatic Advertising takes a lion’s share in US digital display advertising

The Importance of Picking the Right Creative for Programmatic Advertising

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