An increasing number of brands are losing their customers' trust by serving irrelevant ads to their potential customers. To regain the trust and drive more engagement, marketers work hard to make ads that are more personalized for the user. On the flip side, there are numerous marketers who are still using static ads for display…
Are you confused regarding which bid strategy to use? How can you optimize your ad campaigns? Before you strategize your advertising campaign, you need to decide on your goal first. Then find the proper metrics to track your progress toward it. Ads can be shown on millions of websites across the Internet, so that you…