Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve their chance of success.
Programmatic is helping all these political parties in delivering their agendas, helping…
Over the past couple of years, mobile marketing has appeared as the game-changer for businesses and customers around the world. Mobile marketing is emerging and it will evolve as the dominant form of marketing in the very near future. In fact, e-Marketer expects mobile advertising spend to overtake total television ad spend as soon as…
The facet of online advertising is ever changing! Nowadays, before we start, we search everything online which contradicts the era and scenario in the 90s. This article covers the concept of a start-up which cropped up a while back and the new online opportunity to convert new generation’s ideas into reality. In this current era,…
Our CEO, Ashish Shah is sharing thoughts on how entrepreneurs can choose innovative advertising and monetization solutions over traditional methods.
With the recent technology evolution, the trend of traditional offline advertising has changed. Slowly all the businesses across the country are moving towards online advertising. Nowadays, brands are looking out for an international presence and traditional…
In a candid interview with CXOtoday.com our CEO, Ashish Shah stated, "Programmatic advertising in India is still fresh. If you are new, observe the transforming key trends of this industry."
Globally, programmatic advertising has been remarkable in the online advertising industry. Programmatic is a term still new in India with a very few ad tech companies…
In today’s free market economy, brands are competing with each other to dominate the market. It is done either by playing around with costs or improving the quality of their products. As competition is cut throat, in order to still remain in the market, brands need to take extra efforts to keep their potential customers…
Digital advertising and marketing evolves at a higher rate compared to any other industry. Over the past few years, we have seen radical changes in everything from website design to online advertising. Marketing and advertising experts say the year 2016, will be defined by the increased use of ad blockers, additional third-party data sharing, new…
The new dawn of digital marketing and the rise of social media use have changed the landscape of the ad network industry. Unforgettable and consistent branding, creative content creation and knowing and being considerate about your target audience are still on the priority marketing strategies practiced by many companies. The social media marketing tactics, content…