How New Age Technologies Are Changing the Ad-Tech Industry
We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way businesses reach out to their consumers. Post the invention of these technologies, advertising has taken a new form, providing cutting-edge ad solutions. Ashish Shah (Founder & […]
What is header bidding?
Header bidding is a programmatic technique in which publisher places the header bidding wrapper in the websiteโs header section. This implementation enables external demand sources to conduct an auction outside of the publisherโs ad server. Publishers can even set the floor price for these external demand sources. Highest bid among all the external demand sources […]