Ashish Shah, founder and CEO of Vertoz Advertising Ltd., explains the growing significance of programmatic advertising in the world of digital advertising. Programmatic Advertising with the use of its algorithms automates and streamlines the buying and selling of digital inventory and also eliminates human intervention up to a great extent. The cutting-edge technologies like AI (Artificial…
With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We would like to thank all who visited us at our booth last week at the event. It was a great pleasure to…
There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for marketers is to match up the pace with all the technological advances available around. Programmatic buying is the most exhilarating development in digital marketing industry…
This March, Vertoz- IngeniousPlex is excited to announce its participation at ad: tech New Delhi 2016! The reason behind Vertoz exhibiting at ad:tech is because the event is considered as an epitome of Digital Marketing and Advertising! This March 2016, ad:tech stops in New Delhi and we will be exhibiting at booth number 6 and…
The mobile media advertising is an unobtrusive two-way communication which got a viral response from the media industry, cellphone makers, advertisers, and operators. Ultimately, mobile media advertising became a new media portal, popularly known as the 7th mass media network by several media and mobile experts. However, this two-way media is a new territory found…