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Secrets About Programmatic Buying and Selling

BlogFebruary 5, 2020392Views 0Likes 0Comments

The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is…

Politicians Are Using The Power Of Programmatic For Elections 2017

NewsroomFebruary 20, 2017279Views 0Likes 0Comments

Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve their chance of success. Programmatic is helping all these political parties in delivering their agendas, helping…

Why Programmatic buying is the new buzz word in our industry?

BlogJanuary 7, 2016334Views 0Likes 0Comments

The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another machine. This generates a substantial amount of opportunity to create effectiveness in the newly formed market and continues to drive advertising money into…

Paradigm of mobile media advertising!

BlogJanuary 5, 2016280Views 0Likes 0Comments

The mobile media advertising is an unobtrusive two-way communication which got a viral response from the media industry, cellphone makers, advertisers, and operators. Ultimately, mobile media advertising became a new media portal, popularly known as the 7th mass media network by several media and mobile experts. However, this two-way media is a new territory found…

misconceptions-customers-have-about-ad-networks

Ad Networks: Misconceptions customers have about our industry!

BlogOctober 13, 2015302Views 0Likes 0Comments

Online advertising industry is on an upswing. But the delusion regarding this particular industry or the networks as they do not provide transparency is on the rise. Perhaps it is muddled because of the transparency which takes different forms for different ad networks. To exemplify the degrees of transparency accessible by the networks and why…

Tag: advertisers

Secrets About Programmatic Buying and Selling

Politicians Are Using The Power Of Programmatic For Elections 2017

Why Programmatic buying is the new buzz word in our industry?

Paradigm of mobile media advertising!

Ad Networks: Misconceptions customers have about our industry!

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