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advertisers-opting-programmatic-publishers

Advertisers are opting for programmatic, but why should publishers?

  Programmatic is a sensational technology in online advertising, and digital advertisers are loving it. Many top brands are planning to spend more than 60% of their advertising budget on programmatic advertising. Where some advertisers are scared because of its intricacies, others are adapting to programmatic advertising and enjoying the reach and the targeting options they…

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