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Omnichannel Targeting – How Programmatic Advertising Helps Brands Handle Omnipresent Consumers

NewsroomNovember 5, 2018947Views 0Likes 0Comments

With the burgeoning world of digital technology, advertisers have to strain through the clutter of audiences to reach the desired audience. This mammoth of a task gets more feasible with the implementation of programmatic technologies like omnichannel targeting. It helps in providing advertisers with a personalized brand communication that enables them to stand out from…

Connected TV & Programmatic Advertising – A Match Made In Heaven

NewsroomOctober 24, 2018965Views 0Likes 0Comments

“Connected TV” is an emerging technology that fuses together the entertainment and technology sectors. It has been a buzzword for quite some time now, with people seeking clarity on the term. We totally get it! So, we have got you all you should know about Connected TV. Dive right in! Ashish Shah, (Founder & CEO, Vertoz)…

How Vertoz is Riding the New Wave of Adtech

NewsroomOctober 23, 2018931Views 0Likes 0Comments

Hiren and Ashish Shah - two brothers, who had the courage to dream big and also the conviction to turn their dreams into reality. Their entrepreneurial journey started as teenagers in the form of Indiafreemail.com, which was their first venture. Though the business model did not fly high, the brother duo was determined to make…

Programmatic Platform – IngeniousPlex, Was Vertoz’s Click Moment

NewsroomOctober 22, 2018881Views 0Likes 0Comments

The seeds of every success story lie in just one moment – the click moment. It is the moment when that brilliant idea strikes! Vertoz’s Founder & Chairman, Hiren Shah, shares his click moment, in his recent interaction with Mint. Here are a few excerpts.

Riding The New Wave

NewsroomOctober 15, 2018883Views 0Likes 0Comments

Vertoz’s Founders Ashish and Hiren Shah in a candid conversation with Entrepreneur India, on their Entrepreneurial journey and growth in the booming programmatic advertising space A decade before Vertoz came into existence, Ashish Shah & Hiren Shah started their first venture called Indiafreemail.com, which had brought down the mailing period for international posts from 30-45 days…

How Programmatic Advertising Complements Your Content Strategy

NewsroomOctober 11, 2018885Views 0Likes 0Comments

In today’s ‘Attention Economy’ marketers seeking the answer to one major question - How to connect with the consumers and hold their attention? With the intense competition amongst businesses to grab the attention of the consumer, it has now become one of the scarcest resource. Every marketer agrees of quality content being the key to…

How Programmatic Advertising Will Help You Sail through the Digital Disruption

NewsroomOctober 3, 2018944Views 0Likes 0Comments

With the introduction of digital media, an evolution has emerged in the field of advertising. The consumption patterns have drastically changed. Everyone is going digital. Businesses are also making their online presence felt in order to meet their customers. The digital world has also made it easier for businesses to know the changing needs of…

Why OTTs Should Give a Thumbs-Up to Programmatic Advertising

NewsroomSeptember 25, 2018854Views 0Likes 0Comments

With the arrival of Over-The-Top (OTT) platforms the entertainment equation for a majority of the crowd has taken a serious turn. No longer are we required to be available in front of the TV at a specified time to watch our favourite show. OTT platforms like Netflix, Amazon Prime Video along with their Indian counterparts…

Vertoz Introduces Two New Business Verticals to its Portfolio

NewsroomSeptember 21, 2018947Views 0Likes 0Comments

Vertoz is proud to announce the launch of two new business verticals under its belt- Zkraft and PubNX. Along with starting new business ventures Vertoz is also incorporating Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising platform- Ingenious Plex. With the help of Augmented Reality (AR) and Virtual Reality (VR), ZKraft will…

Backbeat What Makes A Successful Entrepreneur

NewsroomAugust 31, 2018966Views 0Likes 0Comments

Guided by the influential words of Chinese Philosopher, Confucious, Hiren Shah (Founder & CEO, Vertoz) had dreamed of entrepreneurship since his teen age years. While in the early days the inspiration directed him on his path of setting up his own empire. His natural penchant for technology is what made him choose the ad tech…

Vertoz Appoints Kishore M. Naidu as Chief Revenue Officer

NewsroomAugust 30, 2018989Views 0Likes 0Comments

It is our pleasure to announce the appointment of Kishore M. Naidu. as Chief Revenue Officer (CRO). Based from Vertoz's Mumbai headquaters, he will be responsible for spearheading the company’s strategy and business growth. Apart from the revenue growth of the business, he will also be responsible for identifying new revenue streamlines, aligning technology &…

Programmatic Advertising – The India Chapter

NewsroomAugust 24, 2018876Views 0Likes 0Comments

Programmatic advertising - a transformative technology that is all set to revolutionize the Indian digital advertising scenario, is gradually making its presence felt in India. The India chapter has begun only a few years back, and has shown a remarkable promise for the advertisers and publishers alike. Vertoz’s Founder & CEO, Ashish Shah, recently shared his…