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Vertoz Advertising Limited (NSE: VERTOZ), has achieved strong operating results for the Quarter ended December 31, 2022, both on Standalone and Consolidated basis. The Board Meeting was held on February 9, 2023, to consider the Financial Results. Performance Highlights: Consolidated Revenues from operations were at ₹ 2158.17 Lakhs during the Quarter that ended December 31, 2022, as…

Mobexx has recently honored Vertoz Advertising with the “Mobile Advertising Excellence in User Acquisition Campaign” award, for their unique campaign designed for their client Broker Network. An expansive promotional campaign was created & executed to effectively reach Broker Network’s target audience and enhance their brand awareness. The campaign was a success thanks to Vertoz’s two-fold…

Today, data security is really important for organisations associated with MAdTech. With on-premise servers, the costs of maintaining the data as well as securing it becomes very high and a company cannot really compromise on the security of the data to offer competitive pricing to its customers, not to mention the extra IT support. Cloud…

As we bid adieu to 2019 and welcome 2020, it is a great time to look at the trends and challenges that one can expect the upcoming year to bring along. In a recent interview with Exchange4media, Ashish Shah (Founder and CEO, Vertoz), along with other industry veterans, sheds light on the challenges of martech…

Digital advertising is gradually taking precedence over traditional advertising. This has been conspicuously observed during this World Cup as many big-name brands have opted for programmatic advertising - an automated system for buying and selling digital ads on the web. In a recent interview with Moneycontrol, Ashish Shah, Founder and CEO, Vertoz, says that with cricket…

Indians love cricket. An event like the World Cup attracts a lot of attention from Indian audiences. The World Cup presents a golden opportunity for every advertiser to reach the masses. Naturally, no brand would want to miss out on this amazing branding opportunity. So advertisers need to make sure that they reach out to…

With the invention of the steam engine and waterpower began the great Industrial Revolution. It gave an impetus to mankind’s technological advances. It was followed by Industry 2.0 which brought in assembly line and electricity and Industry 3.0 that gave us computers. Today, we are living in the age of Industry 4.0, which is all about…

Every entrepreneur has to balance multiple tasks on a day-to-day basis. It may sometimes get overwhelming and may hinder the output. Add to it the numerous opportunities and the instances to explore new ideas. How does one solve this problem? Hiren Shah, Founder, and Chairman, Vertoz, says that the solution is to learn the art…

Every successful entrepreneur has a story to tell. YourStory recently covered Vertoz’s Founders Ashish Shah and Hiren Shah’s entrepreneurial journey and how they started off Vertoz with limited resources and went on to get it listed on NSE Emerge, making Vertoz India’s only public listed ad tech company. Here are a few excerpts. Ashish and Hiren…

Today, it’s the need of the hour for brands is to stand out amongst the deluge of online ads. With banner blindness and ad fatigue making things difficult for brands to make an impression amongst the viewers, the industry needs a solution to help brands better achieve their advertising goals. Native programmatic advertising is the…

Today, ad blindness and ad fatigue have become common problems for advertisers. Programmatic native advertising is said to be the best way to combat these. Keeping in mind these needs of the industry, we recently launched our Native Advertising solutions especially focused on regional traffic. With this platform, we offer brands premium native advertising solutions…

Programmatic Advertising: Put Your Cricket Advertising Budgets To Good Use With India on the verge of a digital revolution, viewers’ cricket viewing habits have transformed. As opposed to the traditional mediums, people now prefer digital platforms like OTTs and cricket portals to view the game or catch the live updates. As ICC World Cup and IPL…