Artificial Intelligence and Programmatic Advertising โ A Transformative Alliance
Artificial Intelligence (AI) is transforming the face of businesses across the world. Right from banking, to medical, automobile, and communications. You name it and AI is already transforming the sector. I am sure you must be familiar with the long process of scrutinising loan applications. When loan applications are submitted, they must be reviewed meticulously. […]
Dynamic Creative Optimization: Powering Personalized Ad Experiences
An increasing number of brands are losing their customersโ trust by serving irrelevant ads. To regain trust and drive more engagement, marketers work hard to make ads that are highly personalized for the user. On the flip side, numerous marketers are still using static ads for display advertising and the content within the ads does […]
How To Target Your Consumers Through Programmatic Omnichannel Targeting
In todayโs digital world, brands must cut through a great deal of clutter to reach the right customers. To achieve this, brands need to differentiate themselves from the crowd. This can be done by changing their communication approach. One differentiating factor that can help brands do this is crafting a personalized brand communication for their […]
Connected TV is the Future of Programmatic Advertising
It is quite likely that you have already heard the term โConnected TVโ. It is the latest buzzword in the entertainment and technoloy circles. In spite of this, it is surrounded by a lot of confusion and many are still seeking clarity on this subject. If you too are looking for answers on the same, […]
How You Can Boost Your Content Strategy With Programmatic Advertising
In todayโs โAttention Economyโ, marketers are perennially faced with one question – how to connect with the consumers and hold their attention? There is intense competition and everyone is vying for a limited resource i.e. the consumerโs attention. How should the marketers stand out? Creating and delivering quality content is something that all marketers agree […]
An Advertiserโs Guide To Programmatic Brand Safety
No Brand would like to associate with the content that makes them or has the potential to make them look bad in any way. For years, the issue that the ad industry has faced and continues to face is to associate the ads with relevant content or to put it precisely – to dissociate an […]
How Advertisers Can Leverage OTTs In This Lockdown
Over the past few weeks, many websites have been observing an increase in their daily traffic, owing to the COVID-19 outbreak. OTTs are few of the digital platforms experiencing such an increase. Amidst complete lockdowns and work from home mode, people are increasingly turning to OTT platforms for entertainment. According to JustWatch (a popular app […]
Why OTTs Should Go The Programmatic Way
Today, we are no longer required to sit constantly in front of your TV to catch a brand new series. We no longer need to wait for your favourite movie to play on TV, but can watch it whenever and wherever we want. A few decades ago, this would have sounded impossible. But, the wand […]
How Programmatic Advertising Can Boost Your IPL 2020 Digital Ad Campaigns
Cricket is a religion in India. The one religion that unites everyone, cutting across all casts, borders, and languages. Thus, it is the perfect advertising opportunity for brands to It would be an understatement to say that Indians are crazy about the sport. With IPL 2020 just around the corner, Hotstar is said to be […]
Secrets About Programmatic Buying and Selling
The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of โcommoditizationโ, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is […]